Senior Adobe Analytics Technical Specialist
Wunderman Thompson
- London
- Permanent
- Full-time
- Managing enterprise-level implementation of web analytics tools which can include business requirements gathering, implementations, integrations, custom JavaScript coding and advanced
- Define and implement best practice solutions and system architecture for analytics technologies that supports the client's enterprise-wide business needs and key performance indicators.
- Ability to think critically and make actionable recommendations to clients based on the business data needs: analyse scenarios, interpret requirements, and recommend actions to optimize marketing technology infrastructure, setup, and capabilities.
- Support day-to-day management of client's analytics systems to ensure tracking and reporting is functioning optimally, creating, and maintaining key reports, dashboards and analysis and work with client's internal teams to enhance as needed.
- Guide and promote web and opp technology and the use of web and opp as business channels, as well as articulate the benefits of an optimized analytics solution to all levels of the client's
- Create and deliver training on analytics and data
- Data visualisation design, development and implementation of dashboards and custom reporting
- Provide ad-hoc insights to clients regarding both internal data and industry trends and news
- Provide internal team knowledge sharing to grow data visualisation and insights analysis
- Keep up to date with technology roadmaps, enhancements and evolution
- Educate VML Data Business Development and Account teams on the use of Adobe Digital Marketing Suite to enable growth of their client
- Heavy interaction and support on the phone with client employees all the way up to the senior management level of VML Data clients.
- Minimum 5 years' experience in digital analytics and digital marketing
- Strong Client facing skills - responsive, results driven and dedicated to customer support
- Strong attention to detail, excellent organization skills, and ability to work independently and manage multiple projects/ responsibilities and small teams.
- Exposure to enterprise level clients and understanding of complex digital ecosystems and best practices
- In-depth knowledge of various business verticals, their business models and online marketing strategies
- Strong knowledge and experience in the following areas (but not limited to):
- Analytics Tools: Google Analytics/GA4/Adobe Analytics
- Tag Management Systems: GTM, Adobe Launch, Tealium
- Analytics deployments for Web and App platforms
- DataLayers: functionality, definition, implementation
- Visual Analytics Platforms: Google Data Studio, Tableau, PowerBI
- Testing and Optimisation: Adobe Target, Optimize
- Google BigQuery
- CDP: Adobe Experience Platform / Tealium AudienceStream / Segment
- HTML, CSS, JavaScript