Mindshare | Senior Director - Digital
Mindshare
- Bangalore, Karnataka
- Permanent
- Full-time
- Have a thorough understanding of the clients' businesses (KPIs, key challenges and how they differ from other brands).
- Understand the key tools and processes critical to the everyday running of the account.
- Managing the day-to-day output of the team with high quality and high responsiveness to client requests
- Thorough knowledge of the media landscape of brands handled
- Establish relationship with key clients.
- Embedded yourself into the internal team and understood the different specialist teams you work with
- Built a strong, collaborative relationship with your clients, acting as the senior contact across clients.
- Improve outputs and presentation of reviews/planning sessions
- Suggest improvements in ways of working or processes of any clients
- Begin to consult with clients on their business and how we can influence business outcomes
- Drive incremental revenue and drive profitability for the team, including but not limited to fee and contract negotiations.
- Lead and deliver all client responses to brief with the team in a strategic way
- Lead planning response from insight and strategy through to execution
- Inspire the team to develop skills and grow
- Manage team workload and bring efficiency at client delivery
- Provide enough and timely feedback/appraisal to direct reports in a thorough and professional manner
- Managing and being responsive to client requests, appropriately delegating tasks to individual team members.
- Guide team members to develop strategic thinking and media planning skills
- Drive digital acceleration and application of digital planning principles.
- Work closely with the specialist teams to ensure you are up to date with their latest offerings
- Work closely with media partners on responses to briefs or pro-actives.
- Ongoing learning of the client's category/competitive activity as well as the changing media landscape
- Attending meetings - internal, client and cross-agency
- Always questioning - using the insights at our disposal, either through the strategy team or business science, consider how this might affect the overall communications for clients.
- Take part in new business pitches and provide insightful and comprehensive communication solutions for the agency and its clients
- This is a leadership role requiring proactivity and a determination to create change.
- You are expected to have experience in digital strategy, media planning, digital consultancy and execution wherever possible in an agency environment.
- Understanding of programmatic landscape viz, trends, technologies (DMP, DSP, SSP etc.) - Preferred
- Curiosity - always asking meaningful questions, challenging the brief if necessary
- High attention to detail to ensure the team's output is of the highest quality
- Proven experience in managing people and ability to adapt management style
- Strong team player
- Ability to navigate difficult client situations/manage expectations in a diplomatic way
- Enterprising - ability to identify and drive revenue opportunities
- 8+ years of media agency/marketing/brand management experience
- Strong understanding of digital media
- Leadership skills / potential
- Excellent communication and presentation skills
- Strong analytical skills (quantitative and qualitative)
- Passion for learning and openness to new challenges