Web & App Analytics Senior Analyst

Publicis Groupe

Şişli, İstanbul
Sürekli
Tam zamanlı

2 ay önce

Company DescriptionPublicis Groupe Turkey operates with 14 agencies under its umbrella: Starcom, Zenith, Spark, Datawise, PMX, Performics, Publicis GO, Publicis Istanbul, MSL, Leo Burnett, Digitas, Hyper Productions, Platform Next, Saatchi & Saatchi. Agencies specialize in data, performance marketing, affiliate, e-commerce, content, production, media, advertising, and PR. Publicis Groupe Turkey includes almost 500 talents and is located in İstanbul.Job Description· 2+ years of hands-on web & app analytics job experience· Four-year degree required with concentrations in business, marketing, computer science, information technology, or related preferredDuties· Work with teams to develop/inform data acquisition strategies (including KPIs and personas) for websites and individual campaigns to ensure their success· Report beyond key metrics; tell the full story using data· Proactively evaluate the performance of campaigns and recommend opportunities to improve targeting, messaging, and user experience· Identify notable traffic patterns and determine their origin· Provide data and insight to assist with paid media tactics including search and display· Build ad hoc reports, and dashboards, and perform deep dives upon need· Deliver reports to gauge the effectiveness of digital media advertising programs including search engine marketing, display, mobile, social, video, etc· Monitor and analyze performance through campaign dashboards and readouts, provide strategic optimization recommendations· Analyze site behavior using Web analytics tools to determine areas for site improvement· Analyze A/B and Multi-variate tests, communicate results, and provide recommendationsQualificationsSkills/Qualifications· In-depth familiarity with GA4 (Google Analytics IQ certification a major plus) as well as advanced implementation knowledge/experience· Great sense of awareness and ability to think on your feet· Experience with Web site and app analytics tools such as GA4, Adjust, Firebase, AppsFlyer, VWO, Hotjar, Clarity etc.· Strong quantitative and research skills with proven ability to demonstrate data collecting, analyzing, and interpretation capabilities· Ability to work with HTML and JavaScript (including jQuery). Additional development skills are a plus.· Good understanding of UX (customer journeys, conversion funnels)SQL, Pyhton knowledge and expertise for fundamental for data analysis

Understanding of dataLayers, Consent Management & CMPs and Data Analysis tools (including Looker Studio).
Experience with Google Marketing Platform, Server Side Tracking, BigQuery and Data Privacy initiatives.
Hands on experience on Google measurement tools (GA4, GTM etc.), mobile measurement partners (Adjust, Appsflyer etc.) and reporting automation.

Publicis Groupe

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