Marketing Manager (Ship Management) (S10664)

• Campaign Development and Management:

• Craft and launch marketing plans and campaigns to promote new product launches across our maritime service offerings.
• Develop data-driven, account-based marketing (ABM) activities aligned with sales strategies, generating qualified leads and supporting sales pipeline growth.
• Collaborate with regional sales teams to ensure ownership and effective execution of go-to-market plans and strategic campaigns within their territories.
• Building a Collaborative Network:

• Foster strong relationships and communication channels between marketing, sales teams, and BU leaders.
• Work together to assess campaign effectiveness, identify areas for improvement, and implement strategic adjustments.
• Crafting Compelling Content:

• Develop compelling customer value propositions and key messaging tailored to specific market segments.
• Design a comprehensive channel marketing approach for promoting existing and new services, clearly communicating their value proposition.
• Partner with external agencies and vendors to create impactful content and messaging, ensuring technical accuracy and alignment with BU leadership.
• Driving Strategic Growth:

• Support the implementation of the company’s overall strategy, ensuring marketing efforts are aligned with customer expectations, mission, values, and growth objectives.
• Monitor, analyze, and report on marketing campaign performance metrics, providing data-driven recommendations to optimize strategies and plans.
• Track and measure marketing results, presenting quarterly and bi-annual performance summaries.
• Regional Implementation:

• Collaborate with BU leaders and regional sales teams to adapt and localize marketing plans for successful execution in specific countries and regions.

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