Head of SEO
Flo Health
- Vilnius London
- Permanent
- Full-time
You'll mentor and lead a two-person, experienced and high-performing team and report directly to the Chief Marketing Officer.You should have extensive SEO experience with a proven ability to drive sustainable organic growth that brings revenue.Your ExperienceMust have:
- 7+ years of SEO experience;
- Proven track record of growing organic traffic and revenue contribution for an app or SaaS;
- Experience in growing a website across multiple markets;
- Excellent communication and executive presence skills, to effectively work with multiple departments and deliver;
- Leadership experience, driving excellence, and nurturing each individual;
- Experience with digital PR and other backlink-generating initiatives;
- Analytical skills and strategic thinking combined with a hands-on attitude;
- Ability to prioritize based on business goals;
- Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, Screaming Frog.
- Experience in the Health & Fitness Category;
- Experience working at startups/scaleups and marketing agencies;
- Experience collaborating with paid marketing teams to improve conversion funnel.
- Developing Flo's SEO strategy (including technical, off-site, and on-site/content);
- Growing organic traffic and SEO's revenue contribution to the business;
- Identifying and maximizing SEO opportunities, both long and short-term;
- Guiding and empowering the SEO team through mentorship, encouraging a culture of excellence and continuous learning.
- Defining objectives and key results, in line with Flo's business goals, with regular reviews to ensure the right goals are pursued;
- Monitoring and analyzing SEO performance, and drawing conclusions to empower future work;
- Addressing technical SEO challenges, and supporting in maintaining efficient website health, through collaboration with Engineering;
- Improving Flo's authority through off-site initiatives, in line with Google's guidelines, through collaboration with PR, Medical and Legal teams;
- Ensuring a seamless user journey on the website, through collaboration with Product and Engineering teams;
- Creating and improving processes across diverse teams, to effectively deliver results;
- Staying up-to-date with the latest SEO news, trends, methodologies and case studies to empower SEO performance and test innovative approaches;
- Driving SEO awareness and impact across Flo, sharing recommendations and effectiveness of past work;
- Regularly presenting to key stakeholders with actionable insights for improvement.
- A flexible working environment with the opportunity to come into the office and work from home
- Company equity grants through Flo's Employee Share Option Plan (ESOP)
- Paid holiday and sick leave
- Fully paid female health and sick leave, in addition to holiday and regular sick leave
- Workations - an opportunity to work abroad for two months a year
- Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
- Career growth, progression, and learning development resources
- Annual salary reviews
- Unlimited free premium Flo subscriptions
- A whole host of other benefits (health/pension/social schemes)