Paid Media Specialist
EF Education First
- Cambridge, MA
- Permanent
- Full-time
- Execute day-to-day implementation, testing, and optimization of channels including but not limited to Google Ads, Bing Ads, Meta, Google Display Network, Criteo, and TikTok
- Support the Media team's strategic monthly/quarterly budgeting and goals, daily campaign monitoring, and optimizations
- Assist with weekly/monthly reporting and support ad-hoc performance report creation
- Write compelling ad copy and refresh ads to drive continuous improvements in performance
- Analyze campaign, keyword, and ad performance. Identify opportunities for optimization and make data-driven recommendations
- Conduct Keyword research and identify new advertising opportunities for paid search campaigns
- Monitor search queries mapping to paid search campaigns and make recommendations for negatives
- Track paid search auction insights and impression share trends
- Execute promotional creative swaps across paid channels
- Evaluate new paid media opportunities and assist with the testing of new channels
- Collaborate cross-functionally with team members in marketing and creative to align on key messaging and campaign objectives
- Work with analytics team to develop new reporting as needed
- Proactively learn about industry trends and best practices in paid media and share insights with larger team
- 2-4 years experience at a media agency or similar role.
- Must know the ins and outs of Google Ads and Bing Ads. Bonus points for experience with SA360
- Experience managing paid social campaigns on Facebook and TikTok
- Knowledge of Google Analytics/GA4
- Excellent Microsoft Excel skills
- Analytical and critical thinking skills, able to gather actionable insights from large data sets
- Must be detail oriented and have strong organizational skills
- Strong writing skills and a good eye for design
- Ability to work independently and as part of a team
- Bonus points if you have: Experience with Tableau, Pinterest ads, or Native advertising