Digital Marketing and Media Manager – Amazon Customer Team
Procter & Gamble
- Seattle, WA
- $85,000-115,000 per year
- Permanent
- Full-time
- Commerce Events: Take ownership of multi-brand promotional events, including strategy development, successful execution, performance analysis, and the implementation of best practices across teams.
- Programmatic/Full-Funnel Media Optimization: Collaborate with internal media teams and Amazon Advertising representatives to analyze programmatic media performance, identify optimization opportunities, and pilot new capabilities.
- "Offsite" Demand Generation (Influencer, Affiliate, and Social Innovation): Drive expertise in "off Amazon" awareness, traffic, and conversion drivers. Partner with brands and agencies to pilot influencer, affiliate, and paid social media campaigns, leveraging learnings to drive company-wide upskilling.
- Capability Leading: Codify learnings from commerce events, programmatic media, and offsite activations to develop best practice documentation and trainings. Collaborate with Media, Brand, and Retail teams to share best-in-class case studies. Work with Corporate partners to drive upskilling and adoption of the latest tools and technologies.
- Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).
- Experience working in eCommerce; familiarity with Amazon's advertising ecosystem and retail operations is a plus.
- Proven experience in managing and executing large-scale digital eCommerce/media campaigns.
- At least 2+ years of relevant digital media experience, including planning, trading, and analyzing programmatic (DSP) and social media campaigns; experience with influencer and affiliate marketing.
- Experience managing large marketing/media budgets.
- Expertise in Microsoft Office suite of tools including Outlook, Teams, Excel, PowerPoint, Word.
- Proficiency in using data analysis tools and platforms, including media reporting platforms and data visualization tools (e.g., Google Looker, Power BI).
- Proficiency with SQL or similar languages.
- Passion for developing and testing new tactics, technologies, and strategies to engage consumers in the digital media landscape.
- Strong analytical skills and the ability to derive insights from data to drive decision-making and optimization.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
- Excellent project management skills, with the ability to prioritize tasks and meet deadlines.
- Flexibility to manage changing plans and deliverables.
- Strong written and verbal communication skills to convey insights, make recommendations and influence stakeholders.
- Exceptional attention to detail and organizational skills.
- Problem-solving ability and the capability to tackle challenges comprehensively.
- Agility, curiosity, and bias for action in a fast-paced, ever-changing environment.
- Diligence in complying with corporate policies and procedures; an unwavering commitment to "do the right thing."