Marketing Analyst / Analyst, Global G2M Enablement & Design
Ingredion
- Guadalajara, Jal.
- Permanente
- Tiempo completo
- Support the development and embed an updated strategy for global product launches and Go-to-Market initiatives to align with the new strategy and annual Marketing Plan
- Translate Global Marketing Plan and activation to regional G2M execution plans:
- Clarify the value propositions, the story and messaging of our product/solutions offering
- Clarify the value propositions, the story and messaging of key capabilities available to customers
- Develop cross-portfolio/category positioning as well as collateral and tools to help sellers and the G2M team win with customers
- Expertise and leadership in content design to leverage the right tools/technology in creating high-end, branded assets for the G2M teams
- Standardize content management and delivery practices throughout the sales cycle
- Ensure content is kept up to date, on brand and stored in an easy-to-use & accessible repository and the latest version is disseminated to the G2M teams in an efficient way
- Establish metrics and objectives for sales enablement and make recommendations for increasing sales (and G2M) productivity
- Assess company’s sales processes to understand and enhance the skills, knowledge, and tools required for the sales force (and G2M team) to increase velocity and conversion rates at each stage in those processes
- Utilize and leverage digital technology tools for disseminating, reporting and benchmarking
- Understand the language of sales, sales data & process, and how Marketing can add value
- Have the ability to develop sales enablement tools and supporting tactics that work in the field, leveraging design expertise and knowledge of design technology
- Possess storytelling skills, comfortable working with Marketing insights to craft compelling messages and communicate technical information in a simple, yet effective way
- Work well with multiple stakeholders across many marketing / business disciplines within regional teams
- Are able to foster strong relationships across functions and regions to help establish best practices
- Develop or leverage new analytical tools (e.g. PowerBI, AI-Co-Pilot, etc.) to accelerate data analysis and intelligence gathering, and to create efficiencies for the organization.
- Mathematical, analytical, problem-solving skills and expertise in Excel
- Have advanced ability to communicate in English
- Deliver on commitments and meet deadlines on time
- Ability to travel domestically, on an as-needed basis
- Bachelor’s degree in a related field or equivalent experience
- Minimum of 5 years of marketing, sales enablement, sales training, asset design skills or other relevant experience
- Proven expertise successfully engaging with sales teams and supporting cross-functional, cross-regional projects
- Strong skills in quantitatively assessing and analyzing complex data
- Experience in the consumer products, food or ingredients space