Content Marketing Manager
RS Group
- London Corby, Northamptonshire
- Permanent
- Full-time
- Plan and deliver content requirements for UK&I marketing campaigns, sector campaigns and partnerships.
- Work with UK&I marketing team to ensure thought leadership content is leveraged and utilised.
- Plan and operationalise thought leadership articles and video content to support marketing campaigns.
- Lead, manage, plan and execute a programme of case studies for use by the UK&I market.
- Support the Senior Content & Thought Leadership Marketing Manager plan and execute new thought leadership content to support reports and Connected Thinking.
- Create and manage a database of content (words & pictures) for transparency of what exists and audit on a regular basis to ensure accuracy of content.
- Work with Marketing Operations to provide input into Hero content requirements to support our marketing campaigns.
- Work with the wider marketing team to integrate and leverage thought leadership & Connected Thinking content marketing in line with Content strategy & business objectives.
- Work with our marketing agencies, external & internal writers, plus our internal design team to fulfil content requirements across all format types (both existing and new).
- Disseminate sometimes complex information into clear and compelling messages.
- Create engaging content to motivate our customers to “take action”.
- Lead, plan and manage end-to-end the case study process and the development of customer case studies.
- Support the Senior Content & Thought Leadership Marketing Manager with governing the UK&I content output to ensure visibility of what is being produced across the team and identifying opportunities to repurpose existing content.
- Oversight of all UK&I content and creating a process for identifying what content requires updating and when.
- Ensure value for money with external spend.
- Experience working in a multi-national matrix organisation.
- B2B and B2C experience.
- Several years broad marketing experience in marketing communications.
- Experience in briefing, reviewing, providing feedback and editing copy.
- Content Marketing & Thought Leadership.
- Disseminating complex information into clear and compelling communication themes.
- Commercially astute.
- Experience and understanding of the creative development process.
- Managing external marketing agencies and freelancers.
- Experience in managing and communicating effectively with senior stakeholders.
- Outstanding communication skills
- Help for people to take control of ongoing Health conditions such as diabetes or asthma.
- Support for Neurodiverse colleagues and families with neurodiverse members.
- Support for Women at different life stages from streamlined fertility support through to diagnosis and monitoring of both endometriosis and menopause.
- Helping our LGBTQ+ community through enhanced coverage for trans colleagues.