Senior Product Marketing Manager - Source Market Products
Study Group
- Singapore
- Permanent
- Full-time
- Act as the marketing account manager for new partners and champion the brand(s) from contracting through to post launch period.
- Collaborate with the Product Development team, and wider marketing, to develop market-led propositions, positioning and GTM strategies for “category level” products.
- Branding and awareness: increase our brand awareness ensuring brand consistency and clarity with each of our core audiences such as university partners, delivery partners, agents, schools, prospective students.
- Proposition development: define and own the development of highly segmented product value propositions, positioning and message hierarchy.
- GTM strategies: define sales-driving GTM strategies and develop relevant channel plans.
- Pricing: developing competitive pricing strategies inclusive of payment plans and discounting strategies.
- Agent, partner and sales enablement: develop training content, collateral such as product sheets, presentations, brand guidelines and case studies.
- Reporting: monitor and manage agent and partner marketing performance via regular reporting of marketing activities, brand compliance and results for action.
- Brand champion – develop, grow and protect the brand(s) and act as the brand guardian with our partners and agents as relevant.
- Customer champion – act as the voice of the customer to input to and influence product development and enhancements.
- Insights - product: build up a marketing and customer vision to optimise the portfolio, understand the key trends driving demand and future success, brand value, product and service requirements, pricing, competition and future profitable channels to market.
- Insights – customer: lead on the development of student and learner personas and market segmentation for the portfolio to maximise targeted propositions and ROI.
- Stakeholder management – including presentation of plans and progress to senior colleagues and external partners.
- Manage the annual Source Market marketing budget.
- Experience of developing value propositions and marketing education products or programmes
- Experience in managing “go to market” strategy / plans and new product launches
- Experience in development, implementing and measuring marketing plans and campaigns across the marketing mix in a B2B and B2C environment for multiple customer segments.
- Strong product and brand specialist
- Experience of managing and delivering multiple priorities to tight deadlines
- An understanding of what creates a great customer experience
- Experience of working with / management third party agencies, agents and delivery partners
- Excellent collaboration, planning and presentation skills
- Strong communicator oral / written - in both English and Mandarin essential
- Marketing compliance and regulatory knowledge
- Team management and engagement
- Experience in the international higher education sector, preferably across different markets/regions.