Performance Marketing Manager
Hays Travel
- Sunderland
- Permanent
- Full-time
- To drive efficient traffic and sales growth by executing spend and campaigns across key digital performance channels including social, display, PPC & affiliates
- Produce daily reporting of KPIs to identify issues and opportunities for growth
- Communicate KPIs with key stakeholders
- Keep pace with social, search engine and PPC industry trends and developments
- Monitor and administer analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to company KPIs
- Monitor and evaluate search results and search performance across the major search channels.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment
- Implementing A/B testing and conversion rate optimization
- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Implementing marketing automation and lead generation strategies
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Staying updated with the latest performance marketing trends and technologies
- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels
- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
- You are a highly goal-oriented individual and have excellent communication skills
- You are open-minded, curious, and a strong problem solver
- To undertake any other duties that may fall into the job criteria
- To treat all employees, customers and suppliers with dignity and respect
- To live and demonstrate Hays values and our special culture
- To conform with all company policies and procedures including Health and Safety
- This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved
- Supportive
- Motivational
- Innovative
- Loyal
- Excellence