Sr Marketing Analyst (Performance Marketing)
The Walt Disney Company
- Burbank, CA
- $80,500-103,000 per year
- Permanent
- Full-time
- Coordinate the planning and execution of marketing tactics including creative development, test plans and evaluating test performance, tracking requirements, and tactic implementation
- Lead performance reporting for marketing tactics, including updating forecasts for account volume and cost per acquisition for all prospect marketing tactics
- Identify trends and underlying causes for changes in performance such as site traffic, conversion rates and account approval rate
- 2+ years professional experience in marketing or analytical roles
- Experience forecasting results and tracking performance
- Experience analyzing large amount of data, interpreting data trends and reporting findings in a clear and effective manner, verbal or written, using a multitude of disparate data sources and tools
- Expertise with spreadsheets, databases, and reporting tools
- Advanced abilities in Excel (macros and sophisticated formulas)
- Paid media experience
- Digital marketing experience including paid search, paid and organic social, SEO