Product Marketing Manager
Elevation Recruitment
- Normanton, West Yorkshire
- Permanent
- Full-time
- 31 Days holiday + bank holidays
- Pension
- Private Health care
- Life Cover
- Income Protection
- Onsite parking
- Liaising and networking with a range of internal/external stakeholders.
- Creation and management of marketing activity calendars for each sales channel with a focus on the key channels determined as part of the category engagement strategy.
- Define the brief for each promotional activity - timings, products, and vendor and consumer requirements.
- Initiating and managing the production and distribution of product marketing materials, including mailers, leaflets, posters, flyers, newsletters, etc.
- Briefing the internal design team or the external agency with relevant copy, offer information, and images to produce innovative and exciting product campaign materials.
- Drive the timelines for each promotional activity - ensure go-live and end on schedule.
- Analyse all major promotional activity for impact.
- Manage the entrance and exit of promotional materials and stock from the business including, proposing to the New Product Approval Board.
- Working with Corporate Marketing to develop brand equity and drive positive PR.
- Working with Finance, Buying and Heads of Channel Corporate Marketing to identify budget gaps and recovery plans.
- Produce marketing pitch presentations to assist Buying in vendor negotiations.
- Work closely alongside Product Management to develop the identified key brands, to maximise the funding available and the return on investment achieved. This includes creating and pitching opportunities to suppliers.
- Continuously identify new opportunities to promote and sell products across the Group sales channels including, embracing new media forms and outlets.
- And any other tasks set by manager
- Experienced in commercially focused B2B and B2C marketing and implementing multi-channel marketing campaigns.
- Significant knowledge of all aspects of the marketing mix with strong analytical skills.
- Good communication skills, both written and verbal.
- Creative approach to new campaigns.
- Good negotiating and interpersonal skills.
- Numerate, analytical and organised.
- Commercial awareness, for managing budgets, pricing and analysing data.
- Strong marketing background.
- Experience of creating and delivering a marketing strategy in a commercially focused B2B or B2C company.
- Evidence of digital marketing knowledge across email, online and social channels.
- Commercial awareness, for managing budgets, controlling costs and analysing data.
- Excellent communication skills - written and verbal.
- Ability to build strong stakeholder, and specifically supplier, relationships.
- Numerate, analytical and ability to project-manage the team to complete multiple/diverse tasks to completion.
- Developed presentation skills including being able to build effective presentations.
- Marketing related Business Degree, CIM qualifications or similar
- Full Driving License