Marketing (Brand & Content) Intern
Razer
- Singapore
- Training
- Full-time
- Execute, track and report strategic global content campaigns for game titles that will increase Razer Gold’s market share in revenue and share of wallet in the third-party reseller landscape.
- Copywriting for brand & content campaigns and implementation on Razer Goldweb, Social Media Channels, EDM, internal communications.
- Content manage through back office (Admin Console, CMS, Promo Module) from campaign launch to completion. Participate in discussions with internal stakeholders in Razer Gold, and within Razer Group and external stakeholders (game merchants, marketing-related vendors) to ensure holistic GTM implementation and execution.
- Facilitate discussions and follow-up sessions with key stakeholders to ensure optimization of campaigns are always-on and well-executed. Compile and report on marketing spent for completed campaigns.
- Support in conceptualising, planning, development and execution of strategic projects - brand-focused projects, new content onboarding, content exclusivity negotiation, global EDM blast, etc.
- Prepare, analyze and report on campaign performance, results and key learnings post-campaign periods, and on overall Razer Gold’s global marketing programs.
- Develop and execute strategic content campaigns
- Enhance copywriting skills
- Engage with stakeholders
- Analyze campaign performance
- Foster growth mindset
- Proficient in written and spoken English
- Possess a basic understanding of social media trends and dos and don'ts
- Knowledge of CRM and gaming industry is an added advantage
- Ability to work under pressure and tight deadlines
- Strong desire to learn and grow in the Marketing field
- Fresh graduates OR current students pursuing further studies in communications/marketing/
- Proficient in Excel, PowerPoint