Content Lead, Private Markets, Institutional
Schroders
- United Kingdom
- Permanent
- Full-time
- Develop and implement a content marketing strategy that aligns with Schroders’ marketing objectives and resonates with our target audience.
- Collaborate with investment professionals, research analysts, and subject matter experts to understand our private markets investment strategies, market trends, and investment themes, and translate them into compelling content.
- Lead the creation of high-quality content across various formats, including articles, reports, market commentaries, videos, podcast and infographics. You may be solely responsible for producing certain pieces; or you may be contributing to part of a project (eg helping brief infographics or writing scripts for video).
- Ensure content is accurate, engaging, and aligned with brand guidelines and messaging.
- Optimise content for search engines (SEO) to improve organic visibility and drive traffic to our digital properties.
- Work with colleagues in Digital to understand our automation platforms and CRM systems through which we distribute content and track engagement metrics.
- Understand the full range of outlets for our content including our websites, social media, email marketing and placed content opportunities paid-for and placed as part of our PR strategy.
- Analyse content performance data to measure the effectiveness of content marketing efforts, identify areas for improvement, and make data-driven recommendations.
- Stay up-to-date with industry best practices in content marketing and apply them to enhance our equities-focused content initiatives.
- Collaborate with external agencies and vendors as needed to support content creation and distribution efforts.
- Take a strong interest in markets, competitors’ activities, regulatory developments and other newsflow to identify content opportunities and stay at the forefront of equity market developments.
- Bachelor's degree in marketing, communications, finance, or a related field.
- Proven experience in content marketing, preferably within the asset management or financial services industry with a focus on equities.
- Strong knowledge of private asset strategies, market dynamics, and industry trends.
- Excellent written and verbal communication skills, with the ability to convey complex investment concepts in a clear and compelling manner.
- Demonstrable experience in developing and executing successful content marketing campaigns.
- Strong project management skills, with the ability to manage multiple projects and meet deadlines.
- Creative mindset with a keen eye for detail and design aesthetics.
- Strong analytical skills, with the ability to interpret data and derive actionable insights.
- Ability to collaborate effectively with cross-functional teams and build relationships with internal stakeholders.
- The knowledge, experience and qualifications that will help
- Familiarity with SEO best practices and the ability to optimize content for search engines.
- Proficiency in content management systems, marketing automation platforms, and analytics tools.
- Knowledge of regulatory requirements and compliance considerations in the financial services industry.
- Friendly, energetic and team-oriented.
- Comfortable working in a complex organisation where there may be competing demands on your time.
- Adaptable and comfortable with change
- Proactive and ready to solve problems