Having a history of sixty years, in Athenian Brewery we operate towards brewing a better world, together. We are driven by passion for our consumers and customers & care for our people and the environment, while enjoying life & daring to dream and pioneer. Right now, we are looking for a passionate Senior Media & Digital Specialist to join our Media & Digital Team in Athens who is tasked to own end-to-end online&offline media strategy and evaluate cutting edge media marketing campaigns. We are looking for an individual with experience in offline media as well as paid biddable platforms, display advertising and expertise in manipulating and analyzing large data sets to drive maximum business value. S/he must have the ability to view/monitor the implementation of the media campaigns in the most efficient way and optimization perspective to reply to business objectives. Key Accountabilities: Be key member of the media team for the media planning and airing of the campaigns in traditional and digital media (Campaigns, digital brand assets, platforms, media plans). Cross functional collaboration with Marketing, Trade & PR teams to understand the business issues having as a goal to define the associated media objectives. Ensure delivery of the campaigns against business & campaign objectives as well as consistency across media touchpoints. Monitor the effectiveness of campaigns and after liaising with the Media agency decide on the next steps and give feedback to the media agency, where necessary for optimizing revenues. Liaise to the Media&Digital manager in the strategy of iDDM, OCO (on-going campaign optimization) to meet the Media Guidelines of Heineken Global. Work with media agency to define best practice for brand metrics and results testing and validation, including on-going value delivery. Close cooperation with the brand owners towards creative excellence, assets optimization and best in class techniques to maximize efficiencies. Be a member of Heineken media community and an ambassador of excellence principles on local level. Candidate Profile: Bachelor’s degree in relevant subject to Marketing, Digital Marketing, Business or other related discipline. 7+ years in media & digital marketing role (media agencies or media team from client side). Experience in traditional and digital media is required to provide across media guidance for Athenian Brewery brands. Experience in overseeing digital marketing, media campaigns & digital analytics. Experience in executing and analyzing: Meta Campaigns, Youtube campaigns and Open Web (Programmatic) campaigns. Strong communication skills, collaboration in cross-functional teams, highly organized and able to drive the agenda and manage diverse stakeholders. Excellent communication skills: Engage and influence multiple partners to build strong working relationships. Strategic thinking and excellent verbal and written communication skills in Greek & English. Agile interpersonal communication and problem-solving skills. Analytic and detail-oriented professional. Pro-active and entrepreneurial individual with focus on test, learn and scale. Data-driven and highly analytical mindset. Excellent Knowledge of MS Office especially Excel, PowerPoint. Excellent verbal and written communication skills in Greek & English. We believe our people are the heart of the company, so we do our best to empower and grow them. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all! If you are looking for a new challenge to advance your skills and career in a great working environment, we invite you to be part of our organization! A meritocratic assessment and selection process will be managed, providing all applicants with equal opportunity and confidentiality.
