GoITeens Turkey is a business unit of the GoIT Group international project, the goal of which is to create the best educational experience for children and teenagers in the process of mastering programming, design and modern technologies.We are a small international team of specialists who react quickly and make decisions without excessive bureaucracy, based on feedback and data, as well as our in-house expertise. In our team, it is impossible to be outside the context of business development - we always encourage initiative.Therefore, our GoITeens team is looking for a Marketing Manager for the Turkish market.Responsibilities:Acquire users to educational programs for children and teenagers by developing and implementing marketing strategiesLaunch and optimize advertising campaigns in Facebook AdsSet up contextual advertising in Google Ads to increase the circulation of programs and the brandPrepare reports and analytics on campaigns, taking into account feedback from the sales departmentMonitor the cost of the lead and keep it within the KPIMonitor the quality of the leads (target audience / non-target audience)Communicate with copywriters and designers, give them feedback on the quality of the adsGenerate ideas for improving advertising, landing pagesAnalyze competitors, market and audiencesTest new tools and engagement channelsParticipate in generating hypotheses to improve the engagement funnel and the productWhat's important to us:Key:Proficiency in Facebook Ads, FB Pixel, FB Event ManagerProficiency in English at the Upper Intermediate level and aboveExperience working with international audiences and marketsThe ability to find offers and connections for the target audience, generate ideas for promo campaigns;Understanding of basic CPM, CPC, CTR, CPA, CPL, CPS, ROMI metricsProficiency in various analytics services (for example, Google Analytics, Ahrefs, Hotjar, SearchConsole, SEMRush);Understanding each acquisition stage and knowledge of how to make a positive impact.Additional:Basic skills of working with E-mail marketing toolsSoft skills that will help to perform on topCommunicability - the ability to communicate with people, with the teamOpenness to new knowledge and approachesHigh motivation and focus on resultsDeveloped analytical and critical thinkingWhat we offer for your expertise:A competitive salary corresponding to your competencies and a motivating system of bonuses, depending on the KPIsCool inspirational product with high NPSComprehensive support of your initiatives from management and resources for their implementationThe best workplace in the world - from any corner of the world, completely remotely, the schedule is flexibleDiscounts on the company's productFreedom in decision-making and the ability to contribute personally to the project's development.
