VP - Marketing

Expertrons Technologies Pvt. Ltd.

  • Mumbai, Maharashtra
  • Permanent
  • Full-time
  • 2 months ago
  • Apply easily
The idea is not to live forever, but Inspire Success! For any more details, reach out at hr@expertrons.comWebsite: https://www.expertrons.com/Expertrons Android App: bit.ly/expertronsProduct Demo Video: https://bit.ly/ProductDemo_ExpertronsWatch Explainer Video: https://bit.ly/Explainer_ExpertronsJob Brief:As the Vice President of Marketing, you will play a pivotal role in driving the company's marketing strategy and initiatives. You will be responsible for developing and executing comprehensive marketing plans to promote the company's products and services, establish a strong brand presence, and drive customer acquisition and retention.You will work closely with cross-functional teams, including product management, sales, and operations, to ensure alignment and maximize the impact of marketing efforts.Key Responsibilities:
  • Develop and execute the company's overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth.
  • Lead a team of marketing professionals, providing guidance, mentorship, and fostering a culture of innovation and collaboration.
  • Build and manage an effective marketing team, including hiring, training, and performance management.
  • Define target market segments and customer personas, and develop strategies to effectively reach and engage them.
  • Conduct market research and competitive analysis to identify trends, opportunities, and potential threats to the company's position in the market.
  • Drive the development of compelling marketing campaigns, content, and messaging to effectively communicate the value proposition of the company's products and services.
  • Oversee the planning and execution of digital marketing initiatives, including SEO, SEM, email marketing, social media, and content marketing.
  • Collaborate with product management teams to ensure effective product launches and go-to-market strategies.
  • Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing programs and campaigns, and provide regular reports to the executive team.
  • Manage relationships with external marketing agencies, vendors, and partners to optimize marketing activities and drive results.
  • Stay up to date with industry trends, emerging technologies, and best practices in marketing, and apply them to drive innovation within the organization.
Preferred Skill Sets: * Bachelor's degree in marketing, business administration, or a related field. A master's degree is preferred.
  • Proven experience (8+ years) in marketing leadership roles, preferably in the technology industry or skill tech sector.
  • Strong strategic thinking and ability to translate business objectives into actionable marketing plans.
  • Demonstrated success in developing and executing comprehensive marketing strategies that resulted in revenue growth and increased market share.
  • Excellent leadership and people management skills, with the ability to inspire and motivate teams.
  • In-depth knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, social media, content marketing, and analytics.
  • Solid understanding of market research and competitive analysis methodologies.
  • Strong analytical skills and ability to leverage data to drive marketing decision-making and optimize performance.
  • Excellent communication and presentation skills, with the ability to effectively convey complex concepts to both technical and non-technical audiences.
  • Creative thinking and problem-solving skills, with the ability to generate innovative marketing ideas and solutions.
Prerequisite for applying for the position:1. Are available for full-time in-office employment (Office Location - Kurla, Mumbai)2. Can work from the office and can join on short notice3. Comfortable with Bring Your Own Device PolicyRewards:1. Entrepreneurial Exposure2. ESOP opportunity based3. Grow up to 10X in 3 yearsBe a part of our growing team and climb up the ladder of success.So, if you have the expertise, skills, quirks that can help you add value to Expertrons, then apply with us, now!
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Expertrons Technologies Pvt. Ltd.