Brand Manager - Beverages Franchise Kazakhstan, Kyrgyzstan and Mongolia, Алматы
PepsiCo
Алматы
Постоянная работа
Полная занятость
15 д. назад
Job Description:Обязанности:The opportunity:Kazakhstan, Kyrgyzstan and Mongolia PepsiCo Beverages business is big and important to European Franchise Operations. We were and will be a key growth contributor to PepsiCo business in the upcoming years.You will lead a multi-million Kazakhstan and Kyrgyzstan business and marketing organization for sustainable and profitable growth in collaboration with our bottling partner. You will shape the future by finding growth opportunities from a consumer insight to the in-market realization. You will use your creativity to connect with local consumers by leveraging global communication assets and developing local ones.As a member of a diverse and dynamic Europe Beverages Franchise team:- you learn a lot- you can make the difference- you advance your careerThe role in Franchise will give you an opportunity to:- Own business relationships and build Win-Win solutions with our bottlers- Demonstrate a strategic approach to business development- Build deep expertise on our Franchise systemKey responsibilities:- Supports development and execution of brand strategies and marketing plans for assigned brands, maximizing existing knowledge/learning from PepsiCo system (including Brand, Innovation, Portfolio management, PPA, Design, Activations, Campaigns, Promo & pricing) in collaboration with the bottling partner.- Lead the execution of AOP plans to ensure delivery of set KPIs with the cross functional team and bottler.- Develop communication strategy, implement it (including creative development, digital strategy, media strategy, total connection planning, PR)- Support innovation projects through the stage gate process.- Collaborate with PepsiCo internal team and the bottler's Marketing and Commercial teams to achieve the above objectives.- Lead alignment of marketing activities with bottler partner and supervise execution ensuring delivery of aligned activity KPIs- Effectively managing the brands budget, and ensure compliance with all controls. Требования:Ideally you have the following:- Marketing experience 3+ years incl. 1+ years of Brand Management Role- Fluent Russian and English languages.- Experience in Beverages is a plus- Strategic planning- Brand, category management, product and brand development, ATL and BTL activities planning and execution- Strong execution and project management skills- A high level of self-motivation, initiative, and leadership, with the ability to work independently and as part of a team.- Communication and interpersonal skills, cross functional team managements skills- People, marketing and cross functional team management skills- Good analytical and problem solving skills.- Good understanding of marketing processes and marketing expertise
