Job Location Bhopal Salary 25000 - 50000/ Month Job description We are seeking a talented and experienced SEO and PPC Specialist to join our team. The ideal candidate will have a strong background in search engine optimization (SEO) and pay-per-click (PPC) advertising, with a focus on driving measurable results and optimizing campaigns for maximum performance. The candidate should possess excellent analytical skills and be proficient in utilizing various tools and platforms such as Google AdWords, Google Analytics, and Google Search Console. Responsibilities: Develop and implement effective SEO and PPC strategies to drive traffic and improve search engine rankings. Conduct keyword research, competitor analysis, and market research to identify opportunities for optimization. Create and manage PPC campaigns across various platforms, including Google AdWords, ensuring optimal performance and budget allocation. Monitor and analyze campaign performance metrics, such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS), and make data-driven recommendations for improvement. Perform regular audits of website content and structure to identify areas for improvement in SEO performance. Optimize website content and meta-data for improved search visibility and user experience. Utilize Google Analytics to track website traffic, user behavior, and other key metrics, and generate reports to inform decision-making. Monitor and report on website performance in search engine results pages (SERPs) using Google Search Console. Stay up-to-date with the latest trends and best practices in SEO and PPC, and incorporate new strategies and techniques as appropriate. Requirements: Bachelor's degree in marketing, communications, or a related field. Proven experience in SEO and PPC management, with a minimum of [X] years of relevant experience. Proficiency in Google AdWords, Google Analytics, and Google Search Console. Strong analytical skills and the ability to interpret data and trends to drive actionable insights. Excellent communication and teamwork skills, with the ability to collaborate effectively with cross-functional teams. Detail-oriented with a strong focus on quality and accuracy. Google AdWords certification is preferred but not required. Good to Know: Experience with LinkedIn Ads is a plus. Preferred candidate profile Overall 2-4 years of experience in PPC and Marketing SEO. Should have done Graduation/Post Graduation any stream. Proven SEO and PPC experience in PPC campaigns across Google and Meta Must have experience in lead generation through organic marketing Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM