Marketing Director

• $100,000 - $115,000 + bonus
• Medical benefits
• Opportunities for advancement

• Oversee all digital marketing and commerce efforts, including SEO, paid search, retargeting, display ads, email, and affiliate marketing, Shopify, direct mail, etc.
• Oversee all in person and event-based marketing such as conferences, pop-ups, activation events, and parties. Develop new and innovative strategies to reach consumers outside of our audience.
• Identify and facilitate new categories and continuous development of new products. Use consumer insights to fill the product pipeline with breakthrough innovation.
• Increase brand awareness and organic visibility through press and PR.
• Manage P&L through detailed forecasting, budget development and oversight, revenue generation, and marketing activities in conjunction with other internal and external teams.
• Develop and share regular performance results, including relevant KPI dashboard, ROI for marketing investments, promotions and campaigns, customer insights and sales forecasting. Tie to NPS, CPA, CAC, and LTV goals.
• Employ a data-driven strategy to build and execute a digital testing roadmap across messaging, creative, audience, frequency, and channel mix.
• Develop and optimize customer acquisition and retention strategies based on rigorous traffic and conversion analytics /KPIs.
• Manage email campaigns and segmentation to fully optimize this channel.
• Work with Customer Service to ensure consumer satisfaction and to gain insights.
• Manage promotional + advertising budgets, unique product + merchandise offerings, and our fast-growing Amazon business.
• Collaborate with brand and creative on design and functionality enhancements for our website, store, and social media campaigns to improve conversion.

• Bachelor's Degree required; MBA preferred
• A proven track record of delivering online sales growth, executing digital campaigns, managing digital marketing budgets, and owning ecommerce analytics
• Experience in PR generating visibility in the press and with media outlets
• Expertise with SEO, Google Analytics, Amazon, Shopify, Klaviyo, CRM software, and Meta Ads
• Minimum 5-7 years of experience developing brands using primarily alternative marketing vehicles (social media; channel marketing; etc.)
• Expert knowledge of DTC e-commerce understanding of what drives e-commerce sales and a passion for user experience
• Growth hacking mindset: must be highly quantitative, analytical, and a technical self-starter
• Experience in developing and implementing marketing strategies and tactics in new and competitive markets
• Strong analytical and organizational skills
• Excellent project management skills
• Ability to work independently
• Entrepreneurial
• Innovative & creative thinker

Murray Resources