Digital Marketing Trainee

• You will be mainly responsible to manage our Google Ads account. Managing budget and maximize conversion according to companies’ goals and targets.
• You’ll write and publish Blog articles that are engaging, relevant and beautifully written to drive organic traffic and ultimately sales.
• Your duties will also include sharing content online to raise brand awareness and monitoring web traffic and metrics to identify best practices.
• Optimize content according to SEO, including backlinking strategies.
• Manage content distribution to online channels and social media platforms to increase web traffic.
• Develop an editorial calendar.
• Ensure compliance with law (e.g. copyright and data protection).
• Stay up-to-date with developments and generate new ideas to draw audience’s attention.
• Administrate our social media accounts, primarily Instagram, Facebook and TikTok so they always remain up-to-date (accurate information for our consumers, brand identity, etc..).
• Analyze and report our Marketing KPI’s and coordinate the action plan for increasing our impact.
• Advise and execute paid campaigns to increase sales.
• Engage with influencers and digital magazines to promote our brand.
• Continuous Social Media trend watching and benchmarking for internal recommendation and keeping the relevancy of our social media channels.
• Sending once a month a Newsletter in line with company’s goals.
• Working on our CRM to better understand clients and drive sales.

• Autonomous and organized.
• Attention to details.
• Experience (theory or practice) with google Ads.
• You love to analyze data and numbers to make sense of the activities we are doing and provide proactively solutions to improve.
• You love to write engaging and inspiring articles. You are also an expert in content optimization and brand consistency.
• Proactive provide solutions to continuously optimize processes and how things are done.
• Experience or studying content management / social media management / Digital Marketing (especially in Tourism).
• Hands on experience with MS Office, WordPress, Rank Math and Elementor.
• Excellent English with superb grammar and spelling for content creation.
• Personal interest in outdoor sports, especially skiing and hiking, ensuring the relevant tone of voice and content creation.
• Familiar with retargeting, remarketing, tracking pixels, lookalike & custom audience concepts.
• Good sense in projects coordination and organization, experience in any project management a plus.
• A good feeling and interest in 360° online Marketing and e-commerce trends.
• Knowledge in Italian, German or French is an advantage.
• Photo & video editing skills a big plus.
• A great knowledge of Switzerland main points of interest.
• Good practical knowledge of Google Ads and Google Analytics a big plus.

• Opportunity to work in a small and friendly environment where everyone makes the difference.
• Opportunity to grow fast in a small and positive environment.
• Complete reimbursement of the SBB 'half-tax' travel pass, which includes comprehensive coverage of nationwide public transportation.
• Access to discounted hotel bookings.
• Access to our Pilatus company seasonal Pass.
• Seasonal office events.
• Opportunity to join our day and multi day trips.

• Duration: 1 Year with the possibility to renew it as a full contract.
• Start date: immediately.
• Location: Lucerne and partially remote.
• Salary: competitive according to Industry standards.
• Engagement: 100%.
• Ideal candidate has a valid Swiss work permit.

My-Mountains