B2B CAMPAIGN SPECIALIST
Legal & General
- Brighton Hove, East Sussex
- Permanent
- Full-time
- Develop and execute high-quality integrated campaign strategies to drive business objectives
- Identify key messaging, value propositions and campaign opportunities to resonate with B2B audiences.
- Collaborate with internal stakeholders to define campaign goals, timelines and budgets
- Oversee end-to-end campaign execution across owned, earned and paid channels.
- Create compelling stakeholder presentations, showcasing campaign results, market trends, insight and recommendations for optimisation
- Leverage marketing automation platforms and CRM systems to execute campaigns, track leads and measure campaign effectiveness.
- Proven experience in campaign management, lead generation and data driven results,
- Strong understanding of B2B marketing tactics, channels and best practice
- Beneficial to have an understanding of CRM systems and data analytics.
- Excellent communication and presentation skills.
- Ability to work collaboratively across teams and with external stakeholders.
- Creative thinker with a strategic mindset.