Senior Marketing Executive (JR100867)
Clarion Events
- London
- Permanent
- Full-time
- Planning and executing innovative and revenue-generating, multi-channel, marketing campaigns with collaboration from Campaign Manager, Event Director and the VP Head of Marketing from Foundation.
- Supporting the integration and scaling of our platforms and tools with specific focus on campaign automation (Pardot) ensuring you provide targeted, tailored, and timely engagements.
- Responsible for creation of all copy and content to support campaign requirements for the brands you work on, ensuring they are on brand, customer focused, and benefit led. Using this content first approach to scale consistent messaging across all channels including email, social, web, paid etc.
- Execution of all social media marketing channels including providing a plan around key milestones and maximising in-house content for added engagement and delivering growth in-line with benchmarks and KPIs.
- Supporting the introduction and testing of new technologies that nurture our customers’ needs, purpose and value, devising bespoke marketing campaigns to these customer groups.
- Working closely with the portfolio’s sales team creating campaigns that enable them to meet their commercial objectives and KPIs and ensure conversion rates for MQLs to SQLs are managed, maintained and optimised.
- You will have a proven track record of implementing successful and segmented campaigns.
- Great copywriting skills, able to produce customer focused benefit led creative copy.
- Good experience of current marketing technologies to maximise marketing effectiveness.
- Good understanding of email campaigns and how to segment for automation.
- Understanding of content marketing and the role it plays in brand building and year-round engagement.
- Experience of working in a matrix, with good stakeholder management.
- Excellent communication skills and attention to detail.
- B2B events experience a bonus but not requirement.
- 25 days’ holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Celebration day off (e.g. birthday, Diwali, Eid, etc)
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Mentoring Programme
- Subsidised Café
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination – offered on site once a year for all employees