New Categories Activation Executive

British American Tobacco

İstanbul
Sürekli
Tam zamanlı

24 gün önce

BAT is evolving at pace - truly like no other organisation.To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!BAT is evolving at pace - truly like no other organization.To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!BAT TURKEY IS LOOKING FOR A New Categories Activation ExecutiveWHAT YOU WILL BE ACCOUNTABLE FOR

Ensure competitive activation ideas creation & recommendations based on solid consumer insights
Design product campaigns to ensure sales targets to be achieved
Design offline & online communication strategy working closely with brand team
Support brand team with field insights for the development of Brands Strategy
Understand the impact of cost elements on overall profitability, control trade marketing & activation expenditure and monitor costs to ensure overall P&L objectives are achieved
Assist in development and execution of trade marketing & activation plans by leading and delivering projects working effectively with cross functional teams, end markets and agencies.
Promote fact-based decision making through data-analysis, reporting, and providing sound recommendations based on category and ex-category reviews, working closely with the Strategic Planning & Insights team and other functions.
Work with agency teams in the preparation of engagement programs and cycle plan activities to ensure brand strategies and objectives are effectively executed and evaluated at field level.
Report and analyze brand & sales performance in a clear, concise manner with focus on required actions, demonstrating understanding of brand issues and market opportunities.
Support development and delivery of the annual rhythm of marketing, meeting requirements of governance cycle.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE BENEFICIAL

Between 1- 4 years of relevant professional experience
Microsoft Office
Excellent communication skills
Excellent command of English
Analytical thinking
Good commercial acumen and result oriented individual
Flexibility and easily adaptability to a very dynamic environment
Empowered, open to new challenges

BENEFICIAL

Competitive salary, annual bonus
Health and life insurance
Diverse and open team, engaging spirit

WE ARE BATAt BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

Global Top Employer with 53,000 BAT people across more than 180 markets
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women's Day Best Practice winner
Seal Award winner - one of 50 most sustainable companies

British American Tobacco

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