Programmatic Account Manager Hybrid Remote, London, England
GroupM
- London
- Permanent
- Full-time
Oversight of the campaign testing plan across the region to ensure that client objectives and KPIs are met. * Working with Hub team and Offshore teams to ensure innovative testing solutions are proposed, effectively run, analysed and case studies written up.
- Competently create media plans designed to achieve specified KPIs
- Understand the products and solutions that could be relevant for clients that have been developed within the group.
- Ensure effective brand safety and delivery of strong media quality across programmatic delivery within the region.
- Ensure ad taxonomy convention compliance across the region working with relevant teams to address any challenges.
- Monitoring and report programmatic spend across the region and share this on an ongoing basis with relevant client teams.
- Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs.
- Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail.
- Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity.
- Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
- Working with your line manager to ensure the effective management of Programmatic Hub Champions and Offshore teams, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
- The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
- Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
- Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub
- Passionate about programmatic and driving continued excellence.
- Previous experience in core trading platforms, DV360, TTD and Amazon.
- Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
- Strong organisational skills with desire and ability to interact with and co-manage teams across multiple locations.
- Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
- Ability to develop and manage comprehensive testing roadmaps in the Programmatic space - audience, media, creative
- Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships
- Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.