Manager, Data Analytics and CRM (CRM) - Hang Seng Bank (HK)
HSBC
- 旺角
- 長期
- 全職
- Accountable for defining and shaping the digital messaging propositions across various legacy and new digital platforms – including but not limited to SMS, MMS, Push Notifications as well as other future channels/devices
- Providing the best-in-class delivery in digital messaging from initial scoping with business units through to the end-to-end development lifecycle as well as post implementation support and measurement
- The role holder will be a key member of the cross functional delivery teams comprising of participants from business, analytics and data teams that possess a wide range of skills that include and not limited to analysis, market understanding, design, optimization, technology and testing
- The role holder will strive to ensure flawless execution of digital value added messaging and will provide operational insight and offer a pragmatic approach to design, manufacture and deployment of these messages at the most optimal level.
- Collaborate with business and perform hands-on analytics for campaign lead generation as well as tracking
- Understand the business and identify/share business insight from analytics works
- Manage an offshore delivery team to provide timely and quality analytics deliverables to satisfy business needs effectively under a dynamic business environment
- University degree in Statistics, Data and Information Management, Mathematics, Computer Science or other related discipline
- Minimum 5 years' retail banking experience in information and data management
- Strong self-motivation, organization, multi-tasking, problem solving and influencing skills
- Ability to communicate effectively with business, operation and technology teams
- Solid understanding of digital messaging technology (such as SFMC, AEM, etc.)
- Hands-on experience and knowledge in the end-to-end content development lifecycle as well as post implementation support and measurement
- Knowledge and/or experience in SAS, SQL, Tableau/QlikSense, Python, Pega is preferred
- Detail-oriented and zero tolerance on quality/accuracy issue
- Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery