Commercial Research Manager
The Telegraph
- Victoria, South West London
- Permanent
- Full-time
- Lead on audience insight projects to help support partnership leads and media planners across the Commercial department
- Support the Head of Insights & SEO on thought leadership projects that help establish the Telegraph as a leading data business
- Manage the ideation and execution of products sold via Compass, the Telegraph's in-house research agency
- Streamline reporting and insights tools to improve the Commercial self-serve experience
- Contribute to proactive/new business pitches, helping to generate new revenue-making partnerships and products
- Act as a point of quality control for all commercial research delivered to stakeholders internally or partners externally.
- Re-think (where appropriate) methodologies for core commercial research outputs, including effectiveness studies, consumer trackers and annual studies
- Liaise with planners at Kantar and IPSOS to ensure that third party consumer surveys are fit for use by a premium, subscriber-focussed organisation
- Act as a conduit for industry news and research innovation, attending seminars and working groups with industry bodies, such as AOP and IAB
- Champion the Telegraph's panel and provide connectivity between consumer research and different departments across the business
- Highly skilled within the field of quantitative research, with good understanding of qualitative methods
- A strong end-to-end data storyteller
- A solid background, demonstrable experience in senior research roles, and ideally within a media or publishing organisation
- Confident in presenting to senior stakeholders/c-suite advertising executives
- People and product management experience
- Experience with media trading data and its tools, such as PAMCo, TGI or IPSOS.
- A comprehensive understanding of effectiveness research and post-campaign analysis
- Understands the basic tools of continuous improvement, work process redesign, or reengineering
- Strong analytical reasoning, interpreting and evaluating complex information, while identifying patterns and commercial value points
- Strong knowledge of competitor analysis practices
- Excellent attention to detail in reporting and presentations, with ability to succinctly communicate findings
- Project management. High level of organisational and communication skills is key.
- Central London (Hybrid working)
- Hybrid or Full Remote Working
- London / Hybrid working
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