FX/Crypto Regional Marketing Manager(Mandarin Speaker)

  • Kuala Lumpur
  • Permanent
  • Full-time
  • 3 days ago
The Regional Marketing Manager will be focused on all online and offline (360) marketing activities for our client who is a leading online trading platform in the FX & CFDs industry within Asia and LATAM. Marketing activities include SEO, SEM, KOLs, Media Buying, Social Media, Lead generation, Branding, Webinars and Events. For our growing organization, we are looking for an ambitious and self-driven marketing professional to join our growing team. What will you do: Responsible for planning, developing, implementing, and managing the overall marketing strategy for Asia & LATAM. Managing and overseeing different digital marketing channels including social media and search engines. Measuring ROI and KPIs for all marketing activities and teams. Tracking SEO and Google Analytics data and making complex analysis. Monitoring and evaluating online media campaigns. Managing agency partner relationships, driving technology projects to advance the Digital agenda. Executing growth hacking, performance marketing including SEM, Affiliate, content marketing and paid media, UI/UX Designs. Responsible for Branding and Webinars for company brand and product awareness. Responsible for lead generation activities. Who are we looking for: University degree in Business Administration, Marketing or related field Min. 8 years of proven experience in developing and implementing digital marketing strategies Experience is B2C lead generation in the Asian and LATAM markets. Performance marketing background In depth knowledge of different digital marketing channels Good knowledge and experience with online marketing tools and best practices Hands-on experience with SEO, Google Analytics and CRM software Data mindset is must have Creative/out of the box thinking Excellent command of English, both written and verbal Team player, dynamic, proactive, and critical thinker Strong interpersonal and communication skills, result-oriented and problem-solving personality Good time-management and project management skills

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