Bausch Health is a global company that develops, manufactures, and markets a differentiated product portfolio across multiple high-growth therapeutic areas including Gastroenterology, Generics, Neurology, Ortho Dermatologics, Medical Aesthetics and Dentistry. We are delivering on our commitments as we build an innovative company dedicated to advancing global health. Each day, Bausch Health products are used by over 150 million people around the world.Our approximately 7,000 employees are united around our mission of improving people's lives with our health care products.The Senior Manager, Marketing Analytics within Bausch Pharma's Commercial operations will report to Director, Marketing Analytics. This role is responsible for supporting and deployment process of Multi-Channel Marketing (MCM) measurement framework utilization across brands, analyzing data, developing, and delivering analyses. This role requires experience measuring, mining, and generating insights from digital customer engagement data within all digital channels, including website, paid media, social media, and email campaign data sets.Specific responsibilities
Supporting Director, Marketing Analytics in day-to-day work and communication.
Strong hands on experience in building time series statistical models preferably in the marketing/media data.
Hands on experience and skillset in A/B test, Test/Control analysis, statistical model based on panel data.
Set measurement and key performance indicators for digital and related cross-channel spend and ROI optimization in liaison with brand and marketing teams.
Collaborate with commercial analytics and data science analytics teams to ensure smooth communication and synergy.
Support design of measurement framework across business franchise and partners. Manage regular communications with media agency.
Identify standards and rules pertaining to acquisition and use of relevant data, guide data management team on in-house data acquisition as well as data governance.
Minimum Qualifications and Education Requirements
Master's degree in Statistics, Data Science, Econometrics.
6+ years of applicable full-time work experience with at least four years in digital marketing analytics and optimization.
Hands on with at least one statistical analysis platform such as SAS, R, or Python.
Experience and knowledge of advanced Statistical models and methods, and Statistical Design of Experiments.
Experience in mixed media modeling and digital attribution models.
Knowledge of media planning process and experience with media agency management.
Client focused and responsive.
Strong verbal and written communication skills, as demonstrable in oral management presentations, succinct PowerPoint stories and layout, as well as structured syntheses and recommendations.
Willingness to "have an opinion" backed up by insight and analytics and the confidence to influence key stakeholders in meetings and one to one basis.
Strategic business acumen, focus on results, passion for keeping up with media and technology trends.
Highly collaborative work style.
Proven track record of professional success in analytics role.
Benefits package includes a Comprehensive Medical (includes Prescription Drug), Dental, Vision, Health Savings Account with company contribution, Flexible Spending Accounts, 401(k) matching, discretionary time off, paid sick time, tuition reimbursement, parental leave, short-term disability, long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, Employee Assistance Plan, commuter benefit, recognition awards, voluntary benefits (including Identity Theft, Student Loan and Breast Milk Shipping), employee referral bonuses and employee discounts.#LI-hybridThis position may be available in the following location(s): US - Bridgewater, NJWe thank you in advance for your interest in growing and developing with Bausch Health. Kindly note that in order for all stakeholders to be successful, we do require a minimum of one year in your current role before applying to another one. Please ensure you have discussed with your current manager the intent of applying to a new role.Any exception will have to be authorized by your HR Business Partner.Bausch Health Companies Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates collaboration.If a candidate needs a reasonable accommodation/adjustment due to physical or mental health impairment for any part of the application process, they are encouraged to send their request to or call 908-927-1400 and let us know the nature of the request and their contact information. Please be sure to include the job requisition number.Job Applicants should be aware of job offer scams perpetrated through the Internet and social media platforms.To learn more please read .
