Greetings from Synergy Resource Solutions, a leading HR Consultancy Firm. Our client a leading company multi-specialized digital support agency based out in Ahmedabad. They cater to clients from all over the world - the UAE, Africa, USA, UK, India, and beyond. The company delivers global learning programs for large and mid-size corporations across all sectors. They help leading institutions drive human capital growth and ultimately provides a strong competitive position. The goal is to facilitate learners in acquiring knowledge, skills, and competencies in an effective, appealing and creative manner. Our client a leading company multi-specialized digital support agency based out in Ahmedabad. They cater to clients from all over the world - the UAE, Africa, USA, UK, India, and beyond. The company delivers global learning programs for large and mid-size corporations across all sectors. They help leading institutions drive human capital growth and ultimately provides a strong competitive position. The goal is to facilitate learners in acquiring knowledge, skills, and competencies in an effective, appealing and creative manner. Position: Digital Marketing Executive Location: Iskon Crossroad Ahmedabad Qualification: Any Graduate Experience: 3 to 5 Years Gender: Female Salary: 40000-50000 Office time: 10:00 to 06:30 PM Working days: Monday to Saturday (2nd and 4th Sat off) Role The candidate must be ready to coordinate with a marketing team to support digital marketing tasks ranging from social media, Google Ads, SEO, and more. They must be capable of analyzing customer insights, consumer trends, market analysis, and marketing best practices to build and implement successful strategies. Responsibilities Coordinate with the marketing team in Dubai for digital marketing requirements ranging from social media, Google Ads, SEO, website enhancements & Auditing, email campaigns / Marketing, WhatsApp advertisements, etc. Social media content creation Create posts and stories for Instagram, Facebook, LinkedIn, Google Business, and YouTube (as and when required) generate the text, hashtags, and artwork together with the design team following social media calendars Produce WhatsApp Features & Email Campaigns promoting products and services of the group, create text and artwork with the design team for these ads Manage the Google AdWords for individual companies/divisions as required. This includes paid ad campaigns, cost-per-click control, conversion tracking, keywords, etc. Website maintenance update the content of the websites as and when required, look for areas of improvement and act accordingly, and apply SEO practices for the content where possible Content writing for multiple communication platforms both formal and creative such as social media, websites, email, WhatsApp, blogs, SEO, advertisements, flyers, catalogs, etc. Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Semrush, etc.) Be actively involved in SEO efforts (keyword, image optimization, etc.) Planning and monitoring and strategies for the ongoing company presence on social media Support and empower other departments (sales/customer service) with the knowledge and marketing collateral as and when required Requirements Degree in Marketing /Communications /Commerce /Business or related field Minimum 5 years of working experience in the marketing profession, preferably with an agency Fluent in English with excellent communication skills in spoken and written form Skills and experience in various types of content and copywriting Knowledge of various social media platforms and email marketing Analytical mindset and critical thinking Working knowledge of ad serving tools and keyword research: Google Ads, Google Search Console, Google Keyword Planner Adequate knowledge of web design, web development, and SEO Comprehensive knowledge of web analytics tools to perform Website Auditing such as Google Analytics Positive attitude and customer-oriented with good multitasking and organizational ability Experience with marketing automation and CRM tools Metrics-driven marketing mind with an eye for creativity and detail Experience with Canva and ZOHO is an added advantage Google Ads, Analytics, and Facebook certifications Employment Benefits Flexible working hours Alternative Saturdays off and all Sundays of Widow Insurance after completion of probation period. Twice increment in a year Birthday Amazon voucher Rs 200 Marriage - Amazon voucher Rs 10000 New born baby - Amazon voucher Rs 10000
