Senior Director, Content and PR

• Provide strategic leadership and direction for the team, setting clear goals, priorities, and performance expectations
• Collaborate closely with other departments, including executive leadership, sales, demand generation, web & creative teams to ensure alignment of messaging, goals, and strategies across all initiatives
• Drive measurable outcomes including warm & hot leads that translate into revenue for the business
• Support the team to deliver their best work and optimize for business impact
• Effectively coach and guide team through any ambiguity and shifting priorities

• Lead development and execution of a comprehensive strategy aligned with the company's brand identity, target audience, SEO and business objectives
• Own overarching Marketing Content Calendar
• Lead a team of content creators to produce engaging content across various channels and formats, such as long-form guides, blog posts, videos, infographics, and social posts
• Ensure content is compelling, relevant, and optimized for SEO to drive engagement, traffic, and lead generation
• Closely monitor content performance metrics, analyze data insights, and adjust content strategy as needed to meet KPIs and business goals.

• Develop and execute an events strategy that aligns with company objectives, target audience, and budget considerations
• Plan, coordinate, and oversee all aspects of events, including conferences and webinars
• Collaborate with cross-functional teams to ensure seamless execution of events, including venue selection, logistics, agenda development, speaker coordination, and attendee experience
• Evaluate event performance and ROI, identify areas for improvement, and implement best practices to enhance future events

• Lead a proactive public relations strategy to increase brand visibility, thought leadership and generate positive media coverage
• Cultivate and maintain relationships with key media contacts, influencers, industry analysts, and other stakeholders to secure media placements, interviews, and speaking opportunities
• Deliver press releases, media pitches, and other communication materials, and coordinate media outreach and responses to media inquiries
• Monitor media coverage and industry trends, track PR metrics, and provide regular reports and insights

• Develop and manage budgets for events, ensuring efficient allocation of resources.
• Strong financial acumen to ensure cost-effective planning while maintaining high-quality experiences.

• Ability to track and analyze effectiveness of content, events & PR
• Work with team to provide insights and recommendations for improvement
• Establish and monitor key performance indicators (KPIs), aligned with team OKRs

• Endlessly curious
• 10+ years in progressively senior marketing roles
• 5 + years in a leadership position with proven expertise in coaching and guidance amid ambiguity and shifting environments.
• You have a bachelor's degree - ideally in marketing, business, economics, or technical field
• Understanding of the technology landscape, especially in influencer marketing and social media marketing
• Demonstrated strategic leadership, fostering goal-setting, team direction, and performance.
• Effective collaboration for aligned messaging, goals, and strategies across departments.
• Proven track record in achieving measurable revenue outcomes and team optimization.
• Extensive experience in developing and executing content strategies aligned with brand identity, SEO, and objectives.
• Leadership in content creation emphasizing SEO and lead generation.
• Track record in evaluating event performance and implementing best practices.
• Proven leadership in proactive public relations strategies for enhanced brand visibility and media coverage.
• Strong relationship-building skills with key media contacts, influencers, and analysts.
• Demonstrated ability in budget development and efficient resource allocation.
• Strong strategic thinking and problem-solving skills, with the ability to develop and execute integrated marketing and communications strategies that drive business results
• Exceptional communication and interpersonal skills, with the ability to build relationships, influence stakeholders, and effectively communicate complex ideas to diverse audiences
• Flexibility & ability to work in an ambiguous, fast paced and dynamic environment
• Strong attention to detail, creativity, and a results-driven mindset, with a commitment to excellence and continuous improvement

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