Associate Manager,Consumer Insights & Business Analytics
SC Johnson
- Ciudad de México
- Permanente
- Tiempo completo
- Guide learning needs and set priorities for areas of focus to drive share and category growth.
- Recommend appropriate primary research design based on marketing objectives.
- Understand and recommend analytic tools to support local tactical plans (Shelf Architecture, Decision Tree, Golden Stores, etc).
- Act as a strategic business partner providing consumer insight-driven recommendations for business decisions.
- Develop/ lead category specific analysis and/or identify business opportunities for prioritized channels, regions, or emerging business.
- Lead BTL asset evaluation for the categories, recommending adjustments to optimize creative and guarantee shopper conversion.
- Keep apprised of category insights, retail industry and consumer trends and use this data to provide business context to Marketing, Cust Mktg, Sales, Category Management and Regional Leaders.
- Partner with our syndicated data vendor team to deep dive into retail and household panel consumption dynamic
- Lead Marketing Mix studies to bring recommendations on how optimize media investments.
- Bachelor's degree
- 05 years of previous experience in marketing or insights
- Knowledge of Research Tools/ methodologies
- Robust experience with Nielsen Retail Data capability and KPIs
- Effective communication skills to simplify complex business challenges, to influence and impact the business.
- Ability to make complex data simple, accessible, and actionable.
- Works well independently, managing multiple priorities.
- Deal comfortably with ambiguity.
- Ability to work effectively with cross functional teams.
- Qualified candidates must be legally authorized to work in Mexico.
- Advanced degree in research
- Global experience
- Familiarity with Marketing Analytics, including media measurement, pricing and assortment optimization.
- Strong presentation & storytelling skills