Marketing Manager - Westfield Century City
Unibail-Rodamco-Westfield
- USA
- $75,000-90,000 per year
- Permanent
- Full-time
- Collaborate with Marketing Director to develop and implement comprehensive marketing plan aligned with business goals, focusing on increasing market share, driving traffic and shopper productivity.
- Conceptualize and execute innovative marketing programs and initiatives, challenging the industry standard while placing an emphasis on the customer.
- Manage relationships and processes with key internal departments (digital, brand, strategy) for day-to-day operations including but not limited to website, email, creative content, sales, and data & insights.
- Develop relationships with retailers to support openings, drive sales, promote deals/events and showcase offerings within market.
- Partner with events team on client activations, maximizing awareness and reach, strengthening positioning, utilizing all marketing and PR channels.
- Work in partnership with social media team to build out monthly content calendar, create engaging content, with a keen eye for detail and emerging trends.
- Lead influencer marketing agency to drive efficiency, efficacy, scalability, and innovation in our approach to support shopping center.
- Identify and forge strategic partnerships and collaborations that are in line with the shopping center’s objectives and goals.
- Create presentations, recaps and documentation with a business and marketing driven focus – with the ability to develop, discern and evaluate content.
- Work collaboratively and autonomously on multiple projects simultaneously with cross-functional teams to bring strategies to life.
- Demonstrable experience in marketing altogether with the potential and attitude required to learn.
- Up to date with the latest trends and best practices in marketing and measurement.
- Understand digital and social media channels and platforms in conjunction with traditional media and marketing channels.
- Ensure all communication meets URW brand guidelines, standards, and tone.
- Work with the General Manager and Marketing Director to determine center priorities and assets to allocate marketing resources to the most important key issues.
- Manage incoming invoices and budget tracker, ensuring vendors are paid in a timely manner Review and interpret local, national, and global competitor activities and behavior for trends and potential ideas/application to URW and future campaigns.
- Collaborate with General Manager/Asset teams to ensure Marketing Action plan aligns with 5 yr. business plan.
- Ability to understand and communicate sales, retailer revenue, kick-outs, and percentage rent.
- Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business.
- Solicit and encourage retailer participation, support, and integration into marketing programs as an effort to promote their business and add value to the overall center marketing plan.
- Collaborate with the General Manager, Marketing Director and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenue.
- Review post analysis and results for all major campaigns ensuring measurability and quality, sharing results with key stakeholders.
- Have a detailed understanding of sales performance and traffic results for the center a comparison to key benchmarks in the business / industry and the implication to on-going strategy.
- B.A. or B.S. degree preferred or equivalent experience.
- 3 to 5 years of Marketing and/or related experience.
- Strong business acumen, strategic orientation, and general operation experience.
- Detail-oriented with effective time management skills, ensuring deadlines are met.
- Retail or Shopping Center industry knowledge, experience or expertise preferred.
- Strength in leadership, strategy, marketing, and financial management.
- Greater understanding of digital and social media platforms and curating content.
- Knowledge of real estate and / or retail development, leasing, and operations.
- Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
- Must be flexible and able to work event shifts which may include nights, weekends and holidays and manager on duty shifts. Ability to travel as needed.
- Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the physical skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
- While performing duties of this job, the employee is frequently required to sit and talk or hear.
- The employee is regularly required to stand and walk up to 8 hours a day.
- The employee must be able to communicate verbally in person and on the telephone.
- The duties of the job include bending and stooping, up to 4 hours a day.
- The employee is regularly required to use a computer and must possess the ability to multi-task.
- Lifting and carrying up to 35lbs for at least 15 minutes at a time.