CRM Manager - Leading Leisure Brand
Love Recruitment
- London
- Permanent
- Full-time
- 3+ years proven experience in customer marketing or customer relationship management (CRM).
- Self-sufficient in building automated customer comms workflows using marketing automation technology e.g. Salesforce, Dot Digital, HubSpot.
- Enjoy planning, creating and/or briefing content creation for customer comms; excellent copywriter and proof-reader.
- Knows data compliance/GDPR really well. As well as how to effectively target and manage customer data.
- Proven eye for detail in mapping out customer journeys and improving customer experience.
- Proficient at using CRM and email distribution tools. Knows how to manage customers through data, comms, and tech. And is able to use Microsoft Office.
- Map out all the key customer journeys to improve customer experience and grow value.
- Track and measure the impact of all customer marketing initiatives and campaigns to enable reporting and evaluation.
- Support the Brand Manager in managing socials and building a community of high performing social media champions.
- Full ownership of email and SMS channels. Including production, delivery, reporting and evaluation.