Senior Content Marketing Specialist
Siege Media
- San Diego, CA
- $58,000-71,000 per year
- Permanent
- Full-time
- Generate creative ideas to develop as content and pitch to journalists/bloggers for the purpose of visibility through SEO and securing high-quality backlinks
- Create custom prospect lists and templates that align with clients' industries
- Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
- Assist with project management tasks including client communication and reporting
- Have a firm grasp on writing effective titles for improved CTR and for the press
- Nurture and develop relationships with writers, reporters and web editors
- Write effective web copy for the purposes of marketing websites in diverse verticals
- Deliver a reliable, solutions-oriented approach to growing the online presence of our clients
- Passion for public relations, data-driven content, email outreach, and media relations
- 3+ years of experience as a content marketer (ideally published on reputable news sites or industry blogs)
- Intermediate SEO knowledge with a working knowledge of SEO tools and how they can be used to improve client websites
- Experience running surveys and crafting stories from data to pitch to national news
- Strong project management skills, with ability to handle multiple projects while still working effectively
- Close attention to detail and a heavy focus on creating quality content
- Proven ability to generate creative ideas that attract attention on the web
- 4-year degree in English, marketing, or a related field
- 2-4 years experience working with the press, reporters, or national/international news outlets
- Experience using Google Workspace, Smartsheet, Zoom, and/or Basecamp
- Experience creating thoughtful client reports using SEO tools such as Google Search Console, Google Analytics, and Ahrefs
- Understanding of HTML/CSS and comfortable uploading content to WordPress and other similar Content Management Systems
- Experience collaborating with design teams and giving guidance on design and UX best practices
2. A short introduction/cover letter
3. Two relevant blog posts (ideally over 500 words)
4. An example pitch email to a relevant media outlet for this post:PLEASE READ: Unfortunately, scammers have attempted to contact potential applicants and offer them a fake position with Siege Media. If you receive something from us, please confirm that the email comes from an @ address. Our process includes interviews via phone and in-person Zoom video calls. We will never offer a candidate a position without an in-person Zoom call and we would never ask you to purchase anything during the application process.Powered by JazzHR