Health Systems Portfolio Marketing Sr. Manager
Exact Sciences Corporation
- San Diego, CA
- $129,000-208,000 per year
- Permanent
- Full-time
- Willingness to quickly become a subject matter expert on the current and projected healthcare landscape as it relates to health systems and oncology networks with the ability to translate this knowledge through project specific support into strategy and solutions.
- Maintain understanding of the marketplace and systems used by key accounts/health systems and have the ability to learn and grow from a knowledge base perspective in this area.
- Collaborate across multiple internal and external teams to sponsor/serve as a change agent internally around health systems and the Exact portfolio. Establish effective ways of working with cross-functional business partners. Effective collaboration is important to ensuring development and execution of customer needs and resources.
- Partner with the broader Health Systems marketing team to translate market trends into relevant market/customer resources, think outside-the-box, and create disruptive solutions.
- Execute personal promotion marketing and communications tactics to support the brand goals with regard to health system leaders.
- In partnership with the Health System marketing and SAM teams, development of a Health System focused KOL panel.
- Partner with Training team to launch new assets, identify topics aligned to brand and portfolio strategy to train on new trends, new technology, and broader health systems/organized customer trends.
- Drive multiple portfolio projects from ideation through to execution and business impact assessment.
- Lead material review committee meetings for approval of promotional assets.
- Ability to work in a self-directed and organized manner using excellent planning and organizational skills, proactively managing and prioritizing strategies, initiatives, and workload in a fast-paced, entrepreneurial environment.
- Coordinate the work of multiple external vendors and internal departments including Agency Partners, Marketing, Legal, Regulatory, Corporate Compliance, and IT.
- Support tactical planning for the Health Systems personal promotion approach for Cologuard, the Oncology portfolio, and support functions, ensuring the commercial strategies, product positioning, and messaging are effectively integrated into the personal promotional tactics and assets.
- Report on and analyze performance metrics to determine the efficacy of portfolio initiatives.
- Possess strong interpersonal and leadership qualities.
- Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork. Ability to act with an inclusion mindset and model these behaviors for the organization.
- Support and comply with the company’s Quality Management System policies and procedures.
- Maintain regular and reliable attendance.
- Ability to work on a mobile device, tablet, or in front of a computer screen and/or perform typing for approximately 90% of a typical working day.
- Ability to travel 20% of working time away from work location, may include overnight/weekend travel.
- Bachelor’s Degree in Healthcare, Marketing, Business Administration or related field as outlined in the essential duties.
- 7+ years of experience in health information technology, marketing, or commercial field.
- Demonstrated outstanding marketing acumen.
- Proficient in Microsoft Office to include Word, Excel, and PowerPoint.
- Basic computer skills to include Internet navigation, Email usage, and word processing.
- Demonstrated ability to perform the essential duties of the position with or without accommodation.
- Authorization to work in the United States without sponsorship.
- Master’s Degree in Healthcare, HIT field, Marketing, Business Administration, or related field as outlined in the essential duties.
- Experience with digital health, health systems, HIT, and population health management (PHM) companies.
- Strong IT acumen and knowledge of HIT platforms and applications.
- Strong knowledge and understanding of how HIT is currently leveraged in US market and within health systems.
- Marketing experience across Health Systems, oncology systems, clinically integrated networks, accountable care organizations.