Growth Manager, Global Strategy and Operations, TikTok SMB
- San Jose, CA
- Permanent
- Full-time
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Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
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About
The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.GBS is a dynamic, entrepreneurial, and ambitious client group, and our HRBPs who support them are too! We are excited to continue adding to our Human Resources team to attract, engage, and retain top talent to drive the continued growth of the organization.
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About the Team
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.We're seeking a seasoned professional in acquisition strategy and operations to drive key cross-functional projects and initiatives globally. This role will work with partners like Monetization Strategy, Finance, Data Science, Product, Marketing, and Sales to ensure the highest quality output of goals, measurement, creative, and conversion. Furthermore, this role will work with regional functions to share and adopt key results globally.
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Responsibilities
- Coordinate with Monetization Strategy and Finance to ensure alignment with overall business goals, focusing on new SMB advertiser and new revenue growth.
- Drive global acquisition strategy of SMB advertisers. Identify new growth opportunities by leveraging customer insights and product data. Collaborate with regional teams/channel owners to initiate, test and scale programs to achieve business goals.
- Build region/channel forecast and budget plan to meet revenue and ROI targets, as well as accurate budget management.
- Establish measurement frameworks (attribution, incrementality framework, etc.) and KPIs with PM and DS.
- Orchestrate internal operations review to assess business health, present critical insights, and facilitate quick decision-making and issue resolution.
- Partner effectively with cross-functional teams (PM, DS, DE, RD) to prioritize projects and standardize processes.Qualifications:Qualifications
- 7+ years of acquisition strategy, business operations, consulting, investment banking or related analytical experience. B2B/SMB experience preferred.
- Experience with growth efforts in international scope. Knowledge of paid media, growth marketing and product operations.
- Track record of success in performance and/or ROI objectives, strong customer insights, commerce sense and business urgency.
- Excellent strategic thinking, communication, and analytical skills.
- Strong project management skills, able to get buy-in from leadership and key XFN stakeholders, and deliver projects on time and with quality.Preferred Qualifications
- Deep understanding of growth & optimization, best practices such as A/B testing, incrementality.
- Fast learner with a strong sense of judgment and original thinking.
- Capable of thriving in ambiguity and adapting quickly to change.
- Interpersonal communication skills and experience building relationships at all levels of the organization
- Experience partnering with international colleagues and managing stakeholders across multiple time zones and culturesTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2