Social Media and Digital Marketing Executive
Beresfords
- Chelmsford, Essex
- Permanent
- Full-time
- Beresfords Residential Sales & Lettings
- Beresfords Land & New Homes
- Beresfords Country & Village
- Flagstone Financial Management
- Whybrow commercial property consultants and surveyors
- Cheke & Co residential surveyors
- Countryside Breaks
- Develop and execute social media strategies to enhance Beresfords (and the associated companies/divisions mentioned above) online presence and promote brand visibility across various platforms, including but not limited to Instagram, Facebook, and LinkedIn.
- Create engaging and relevant content, including posts, videos, infographics, and other multimedia assets, tailored to each social media platform and target audience.
- Collaborate with internal teams, to align social media efforts with overall marketing objectives and campaigns.
- Monitor social media channels, track performance metrics, and analyse data to produce reports that will optimize content strategy and drive continuous improvement.
- Compiling reports based on the analysis and engagement from our digital channels.
- Supporting the creation of paid social media campaigns and reviewing, analytics, setting up audiences.
- Creating original content for web pages and blog posts.
- Liaising with 17 Branches across the region to provide them with regular updates and request property information to promote via our marketing channels.
- Oversee the day-to-day maintenance and administration of the website requests and updates (Third party support will remain in place for this).
- To assist on all other marketing duties including publications and content creations.
- General admin tasks – including invoice approval / booking of meetings, minute taking at bi-monthly marketing meetings.
- Actively look at new marketing initiatives and avenues for the company including idea generation.
- Assist with the production of the company’s high-profile magazine titled Essex Homes & Style as well as providing support on other publications including Residential, Dimensions and Acquire.
- Proficiency in using social media management tools, analytics platforms, and content creation software.
- Strong copywriting skills and attention to detail.
- Ability to analyse metrics and produce reports and recommendations.
- Passion for social media, digital marketing, and staying ahead of the curve in a rapidly evolving landscape.
- Understanding of e-marketing platforms (Mailchimp/Integrated interest).
- Experience in creating and editing digital video content.
- Knowledge and understanding paid social media advertising.
- Experience managing online reputation (i.e. reviews)
- Driving license
- Ability to coordinate networking events.
- Interest or experience in the property industry.
- Although a degree in Marketing or Communications is not required, we will take relevant qualifications into considering during the recruitment process.
- Company events
- Friday drinks trolley
- Company pension
- Employee discount
- Referral program
- Monday to Friday
- Office based. Remote working at the discretion of the Head of Group Marketing & Communications.