E-Commerce Marketing Manager - Warner Bros. Studio Tour London (WBSTL) - The Making Of Harry Potter
WarnerMedia
- Hertfordshire
- Permanent
- Full-time
- Use your e-commerce and instore trade/retail marketing skills to develop impactful online shopper marketing experiences & retail marketing campaigns) that grow loyalty and drive repeat visits.
- Build our customer base and drive sales, loyalty and CRM database.
- Develop e-Commerce specific or omnichannel retail activation campaigns and associated assets to meet shopper needs.
- Working collaboratively with e-Commerce Trade Planner, internal creative & UX manager, internal Tour marketing and PR teams, global Warner Bros. Discovery Harry Potter franchise team & external agencies i.e. SEO & PPC.
- Build data-based decision making in designing our e-Commerce campaigns by demonstrating A/B testing of assets and Google Analytics
- Drive post-campaign evaluation and ensure takeaways are shared across the business
- Liaising with the Wizarding World Tours & Retail Marketing & PR team to ensure product promotions align with instore marketing plans
- Solid experience within an E-commerce Retail Marketing role
- Proven experience with CRM (Salesforce preferable)and Shopify
- Solid and up to date knowledge of tools and techniques for campaign management planning, optimisation and reporting - including Google Analytics
- Strong copywriting experience / ability
- Highly computer literate, Microsoft Office skills at advanced level is a must-have, particularly with Excel