B2B Trade Marketing Executive
Elevation Recruitment
- Castleford, West Yorkshire
- £35,000-42,000 per year
- Permanent
- Full-time
- 25 days holiday excluding bank holidays.
- Plus extra day annual leave given for Birthday.
- Opportunity to purchase up to 5 additional day holiday leave.
- Annual bonus scheme.
- Salary sacrifice scheme.
- WeCare subscription, providing 24/7 online GP, mental health support service, get fit programme and more.
- Discount and Recognition by Aon platform.
- Communicate with target audiences and build and develop customer relationship
- Managing public relations with trade magazines and industry bodies and institutions
- Organise and plan our presence at exhibitions, customer showrooms etc
- Working with the sales team on creating lead generation strategies via digital and traditional direct mail campaigns
- Managing digital content for both our branded website and customer's sites, maintaining and updating customer databases
- Collaborating with our in-house Creative Lead to design marketing materials, e.g product launches, PoS, and campaigns to create awareness and developing the brand
- Managing digital marketing campaigns via social media platforms
- Create email campaigns, developing content appropriate for each customer segment, tailoring results based on open rates and engagement
- Track B2B marketing performance and return on investment and prepare weekly or monthly reports for management
- Monitor and report on competitor activity
- Work with the Head of Marketing to align business goals to Marketing activity, ensuring costs are in line with ROI
- Remain highly organised through appropriate tools (Asana) for task management success
- Bachelor's degree in marketing or related field( (ideally)
- B2B marketing relevant experience
- Strong analytical, communication, time-management and creativity skills
- Strong ability to focus on customer/market and take initiative
- Experience working in a trade B2B environment