CRM Executive
Saga
- London
- £28,000-30,000 per year
- Permanent
- Full-time
- Deliver personalised, relevant and timely communications to our customers
- Work closely with the wider marketing team to plan the CRM calendar across the year, working collaboratively to focus on season launches and wider marketing campaigns
- Work closely with the studio and email developers to plan, build and test new and creative templates
- Monitor and report on deliverability and campaign outcomes
- Manage the weekly performance reporting of email and DM to key stakeholders
- Work closely with the data planning manager to segment our database to ensure more personalised and relevant communications
- Create and manage workflows in Adobe campaign
- Support the CRM Manager to plan, implement and report on the CRM test and learn strategy
- Work closely with our mailing house to ensure all DM activity is booked in, data is delivered and proofs are signed off reading for posting
- Work closely with the CRM manager to plan and deliver omni-channel journeys utilising customer-data based segmentation and models.
- Explore the customer data set and harnessing insight you will develop campaign strategies which extract value from the existing database.
- Create the optimum CRM approach across email and DM, removing the default and siloed approach to segmentation, whilst also working with the Digital team to utilise website and paid digital channels as appropriate.
- Have gained experience in data-led CRM segmentation and application to customer journeys
- Strong user experience in with Adobe Campaign
- Experience in omni-channel planning and delivery
- Experience of Test & Learn application with proven results on performance
- Experience in email and DM channel delivery and optimisation
- Have the ability to leverage customer insight, technology trends and commercial context to inform activity
- Strong growth and performance mentality, innovating and exploring new opportunities beyond the default approach
- Career experience in a large consumer-facing organisation, ideally in the travel sector
- Our working week is 35 hours per week, these can be worked flexibly to suit your working style
- 25 days holiday + bank holidays
- Option to purchase additional leave up to 5 extra days
- Pension scheme matched up to 10%
- Life assurance policy on joining us
- Wellbeing programme
- Colleague discounts including family discounts on cruises and holidays
- Range of reductions and offers from leading retailers, travel groups and entertainment companies
- Enhanced maternity and paternity leave
- Grandparents leave
- Company performance related annual bonus - Up to 5%
- Income protection
- Access to Saga Academy, our bespoke learning platform