Paid Specialist
Hollywoodbets
- Durban, KwaZulu-Natal
- Permanent
- Full-time
- 1-2 years' experience in PPC.
- Degree or Diploma in Marketing, Digital Technologies, or relevant field.
- Develop and execute paid search strategies aligned with overall marketing and business goals.
- Conduct thorough keyword research and analysis to identify relevant and high-performing keywords.
- Collaborate with other marketing teams to align paid search efforts with broader marketing initiatives.
- Create, set up, and launch paid search campaigns across various platforms, such as Google Ads, Bing Ads, and other relevant channels.
- Develop compelling and targeted ad copy that aligns with campaign goals.
- Ensure proper tracking and implement analytics to measure and report on campaign performance.
- Regularly monitor and adjust keyword lists to optimize performance and relevance.
- Conduct A/B testing of ad copy and landing pages to improve click-through rates (CTR) and conversion rates.
- Implement bid strategies to maximize ROI and achieve campaign objectives.
- Analyze campaign performance data using analytics tools.
- Provide insights and recommendations based on performance metrics.
- Generate regular reports to update stakeholders on key performance indicators (KPIs).
- Stay informed about industry trends, changes in search algorithms, and competitor activities.
- Adjust strategies based on market changes and maintain a competitive edge.
- Efficiently manage campaign budgets and allocate resources based on performance and priorities.
- Identify opportunities for budget optimization and reallocation.
- Work closely with cross-functional teams, including marketing, design, and analytics.
- Communicate effectively to align paid search efforts with overall marketing strategies.
- Collaborate with external agencies or vendors when necessary.
- Stay updated on industry best practices, tools, and trends.
- Recommend and implement new strategies and technologies to enhance campaign performance.
- Engage in continuous learning to stay ahead of changes in the digital advertising landscape.
- Plan and execute A/B tests to optimize various elements of campaigns.
- Test new ad formats, targeting options, and bidding strategies to identify opportunities for improvement.
- Ensure compliance with advertising policies and guidelines on different platforms.
- Perform regular quality checks to ensure accurate campaign setup and tracking.
- Excellent reporting skills.
- The ability to apply intermediate technical knowledge and skills associated with tools and technology through digital media applications.
- Results and deadline driven.
- Able to use a specialized service to obtain/receive info to expand business.
- Excellent project management skills.