Job Name: Digital Marketing Analyst Job Type: Permanent Country: Argentina City: Buenos Aires State: FL Languages: URL: Overview: As a Digital Marketing Analyst, you will be responsible for developing and implementing digital marketing strategies to enhance online visibility, drive traffic, and generate leads or sales. This role requires a deep understanding of SEO, Google Ads (paid media), and social media management to optimize the digital presence of the company. Additionally, conducting market research to identify opportunities and trends in the industry, creating, optimizing, and monitoring Google Ads, Facebook Ads, and other media campaigns, and defining the Paid Media strategy for brands of different verticals and with different business objectives will be integral to this position. Moreover, creating, managing, analyzing, and optimizing campaigns on Google Ads, Meta, as well as Linkedin, Pinterest, and TikTok will play a crucial role in achieving organizational goals. Responsibilities: Search Engine Optimization (SEO): Conduct keyword research to identify target terms and phrases. Implement on-page SEO strategies to optimize website content for search engines. Develop and execute off-page SEO initiatives, such as link building and influencer outreach. Monitor and analyze website performance using SEO tools and analytics. Google Ads (Paid Media): Create and manage Google Ads campaigns to increase online visibility and drive targeted traffic. Conduct keyword analysis and optimize ad copy for maximum effectiveness. Monitor and adjust bidding strategies to achieve optimal return on investment (ROI). Provide regular reports on campaign performance, identifying areas for improvement. Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement. Create and curate compelling content for various social media platforms. Schedule and publish posts, ensuring consistency and adherence to brand guidelines. Monitor social media channels for trends, customer feedback, and opportunities for engagement. Analytics and Reporting: Use analytics tools to track and report on key performance indicators (KPIs). Analyze data to identify trends, insights, and opportunities for optimization. Prepare regular reports for management, detailing the impact of digital marketing efforts. Collaboration and Communication: Work closely with cross-functional teams, including marketing, sales, and design. Collaborate with content creators to ensure a cohesive and effective digital marketing strategy. Stay informed about industry trends and best practices, sharing insights with the team. Qualifications: Bachelor's degree in Marketing, Business, or a related field. Proven experience in SEO, Google Ads, and social media management. Familiarity with digital marketing tools and analytics platforms. Strong analytical and problem-solving skills. Excellent written and verbal communication skills. Creative mindset with the ability to think strategically. This role requires a dynamic individual who can adapt to the ever-changing digital landscape, staying ahead of industry trends and leveraging data-driven insights to drive digital marketing success.
