MKT Brand Manager
Henkel
- 上海市
- 长期
- 全职
- NEW PRODUCTS DEVELOPMENT
- Market intelligence: familiarizes with regional and local trends and consumer insights, supports the ideation process.
- Provides category expertise, runs portfolio review and identifies white spots, builds innovation roadmap for responsible brands.
- Executes assigned New Product Development projects including conceptualization, validations, development and implementation.
- Steers projects according to Henkel's innovation process together with internal and external partners (R&D, NPI, Supply Chain, Purchasing, Production, Legal, Agencies, etc.) to ensure OTIF delivery.
- Launch tracking: closely monitors launch performance and seek optimization opportunity.
- BRAND COMMUNICATION & CAMPAIGN DEVELOPMENT
- Develops brand communication guideline and assets, including communication platform, brand book, KV, brand video, pack shots etc, cascading to different channels to ensure execution consistency.
- Develop campaign big idea and corresponding assets.
- BUDGET MANAGEMENT
- Sets up marketing budget for responsible product lines and maintains tracking tool.
- Processes marketing spending in accordance with budget and improves ROI.
- Individually Tasks (Time in %)
- (60%) pipeline planning and new product development.
- (30%)communication and campaign development.
- (10%)budget management, meeting management and others.
- Master's Degree or MBA preferred or Bachelor's Degree with working experience in MKT.
- Min 4 years' MKT experience, ideally with NPD experience.
- Experience with Beauty Industry preferred, or FMCG.
- Regional experience preferred, or international exposure i.e. overseas working/study.
- Self-motivated /resilient /logical /team player.
- Fluent in English.