Associate Director, Digital Strategy (Marketing and Omni-channel)
Ipsen
- Cambridge
- Permanent
- Full-time
- Co-define and drive the Digital-First (inclusive of data, analytics, and other technologies) strategy for Ipsen North America
- Develop and lead digital strategy capabilities, in alignment with brand objectives, by bringing forward ideas which influence future digital investments
- Collaborate with business units on digital customer and patient engagement, educating them on the role of digital within the broader brand strategy
- Lead digital transformation initiatives and maintain strong knowledge of emerging external trends in digital solutions
- Build a scalable and compliant foundation, differentiated through intelligence and information, to deliver business objectives
- Identify and address gaps in current digital capabilities and propose new solutions to enable high growth to ensure an optimal omni-channel customer and patient experience
- Advise and advocate for appropriate use of digital capabilities and best practices for the benefit of business stakeholders
- Foster a culture of innovation and agile ways of working with strategic partners by directly overseeing the execution of proof of concepts, pilots, and projects based on cutting edge digital technologies
- Exhibits strong overall understanding of the digital space, social trends, marketing and the regulatory and legal aspects of digital engagement
- Collaborate with the Global IT and Digital functions to ensure appropriate system architecture, standard platforms and adherence and implementation of the security / privacy strategy
- Oversees key supplier relationships for execution of digital initiatives including contract and budget management, performance management and ad hoc issue resolution
- Bachelor’s Degree Required; MBA is a plus
- Minimum 10+ years of Life Sciences/Medical Device industry experience in managing digital programs and capabilities
- Prior experience in managing digital operations in a regulated environment
- Deep understanding of current and emerging digital technologies, strategic direction and technology trends in the life sciences industry
- Experience leading digital transformation initiatives and has delivered large scale change that added value to the organization
- In-depth knowledge of key digital engagement channels, inclusive of Web, SEO, SEM, Email, Social, Paid Media.
- Experience with relevant life sciences digital platforms such as Veeva PromoMats/CLM, Salesforce Marketing Cloud, Salesforce Health Cloud, Drupal or similar
- Excellent influencing skills, with demonstrated ability to work collaboratively and effectively with key business partners, IT leadership teams, and external service providers
- Ability to lead without reporting authority and to achieve outcomes in a matrix, complex environment – leading through influence and deep collaboration across the franchise and enterprise
- Excellent oral and written communication skills, including the ability to explain technology concepts to facilitate discussion and deeper level of understanding across functions
- Highly effective change agent who engages with senior stakeholders to deliver the digital programs to the organization
- High degree of budget management experience associated with digital procurement and enablement
- Strong relationships with approved vendors and with software supplier of digital services to ensure effective delivery of digital solutions
- Ability to work from our Cambridge, MA office on a hybrid arrangement (local candidates only please)