Marketing Manager B2B SAAS HealthTech

• Join a leading Irish B2B Software organisation with a global presence
• Hybrid Working (2 days in the office, West Dublin)
• Range of benefits including pension, wellbeing and CSR days, Maternity / Paternity benefits, work abroad (20 days per year) and lots more.

• Alongside the Director of Marketing, develop and implement annual marketing strategies and plans in line with company and product objectives.
• Ensure marketing plans include the full and appropriate marketing mix to reach our audience and drive lead generation.
• Effectively track and monitor product marketing budgets to achieve optimal ROI.
• Present marketing ideas and deliverables to internal and external teams and communicate with senior leaders - including the Managing Director, Sales Director and Chief Commercial Director – about marketing programs.

• Grow awareness of the brand and product brands across our key target demographics.
• Regularly research and understand customer and market needs.
• Develop relationships with key industry stakeholders, agencies and vendors.
• Be a brand ambassador – ensure that all advertising and marketing and communications material used externally and internally is accurate and appropriately reflects the brand.
• Work with the Director of Marketing to drive media presence in online and offline publications - both product specific and corporate.
• Provide support to the People and Culture team to raise the brand internally e.g., newsletters, Town Halls and webinars.

• Collaborate with the Director of Marketing and marketing peers to create compelling marketing content, including website content, blog articles, white papers, case studies, videos, and social media content.
• Collaborate with sales teams to ensure marketing activity is effectively generating leads and driving product uptake and usage.
• Utilise and maximise digital marketing channels such as email marketing, social media, search engine marketing, and content marketing to reach the target audience.
• Manage the design and production of promotional materials, such as websites and brochures.
• Organise and execute events - trade shows, conferences, focus groups and webinars.
• Support the Director of Marketing with corporate campaigns where required.

• Collaborate with technical teams to understand the features, benefits, and value propositions of our products and services.
• Collaborate with Product Owners to ensure that product branding and the user interface (UI) reflects the brand identity, delivering a cohesive and exceptional user experience across all marketing channels and product touchpoints.
• Responsibility for tracking and analysing competitor activities and industry trends to gain valuable insights to help us maintain a competitive edge in the market.
• Develop effective product launch plans and where appropriate, drive adoption and uptake of our new products with clinical users.
• Alongside the Director of Marketing, develop product positioning, messaging, and sales tools to support the sales team.
• Create product marketing materials, including product brochures, datasheets, and presentations.

• Measure and report on the results of all projects and campaigns.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimise accordingly.

• Work collectively and collaboratively as part of a global marketing function.
• Offer mentorship and guidance to junior marketing team members

Mint Marketing Talent