Director of Sales
Eldorado Resort
- Kelowna, BC
- Permanent
- Full-time
Position Summary:
The Director of Sales will lead a dynamic sales team, responsible for the daily sales efforts, total revenues, yield strategies and overall positioning of Manteo and Hotel Eldorado at Eldorado Resort. Be the coordinator of all brand marketing and Public Relation initiatives, maximizing profitability, and enhancing quality service for our guests.What will you be doing?
Reporting to the General Manager, you are responsible for performing the following tasks to the highest standards:
- Implement and supervise execution of Sales & Marketing strategic plans to continue the repositioning of Eldorado Resort.
- Support and lead Revenue Management strategies for the hotel, specifically the achievement of targeted room revenues and optimal sales mix.
- Continue to build the positioning of the hotels through communications and building strong relationships with the community, industry, and business sectors.
- Collect market and competitive research to assess and implement strategy and long-term goals and strategic vision.
- Develop and implement marketing strategies to attract guests, increase brand awareness, and drive overall revenue, including but not limited to advertising, promotions, public relations and digital marketing efforts.
- Direct and manage all sales training, yearly sales targets, sales quotas, the incentive plan, and all other corporate and hotel learning required to maintain the most effective sales professionals in the market.
- Keep informed of the competition's sales and marketing strategies and report sales intelligence of benefit to our organization on a timely basis.
- Evaluate and initiate opportunities for developing new sources of business in all market segments and thereby broaden the account base that aligns with our elevated offering.
- Provide overall leadership, direction, training and development to the Sales and Marketing teams.
- Work closely with the Director of Revenue to generate demand and define the best business opportunities.
- Develop and manage the annual marketing plan, Rooms budget and departmental operation budget.
- Set parameters for rate strategies for all market segments.
- Oversee day-to-day duties of prospecting accounts, account development, site inspections and proper account management practices by the Sales Team.
- Active in developing new business and assuming a market segment for sales.
- Prepare weekly, monthly, quarterly, and annual reports as required.
- Schedule effective business trips and appointments within assigned markets.
- Participate in sites, and industry tradeshows.
- Participate in prescribed training and special projects.
- Creation of a variety of power point presentations for ownership, corporate, and the hotel.
- Prepares Sales Reports and annual Sales & Marketing Plan.
- Creates an effective Sales Programs that will increase awareness and positive perception of the Hotel & activities, culinary services, and personnel.
- Knowledge of travel industry, current market trends and economic factors.
- Ability to access, understand and accurately input information using a moderately complex computer system.
- Assist the General Manager, in preparation of the marketing, advertising, sales plans, programs and annual budget; manage within approved plans and budgets.
- Develop rates, group sales deployment strategies through review of competitive data, demand analysis and mix management.
- Ability to effectively listen, communicate and perform diplomacy with internal and external guests and staff in all situations.
- Ability to stand and move throughout the hotel property and continuously perform essential job functions.
- Develop awareness and reputation of the hotel and the brand in the local community.
- Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
- Perform other duties as assigned.
- Bachelor’s degree required.
- Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
- Minimum five years of sales and marketing in the hotel industry.
- Previous experience in a hotel setting either as a Director of Sales or a minimum of 5 years experience in a Marketing Manager role.
- Proficiency in Microsoft Word, Excel, and property management systems. Opera, CI/TY and Excel experience preferred. Various email marketing platforms, WordPress and Adobe Creative Suite.
- Strong media, presentation and computer skills.
- Experience with hotel revenue management with ability to understand and interpret financial data.
- A results-oriented individual dedicated to driving revenues for Eldorado Resort through creative, cost effective, well planned, and measured sales & marketing initiatives.
- Excellent understanding of all market segments.
- Excellent communications skills- interpersonal, written and public media relations.
- A flexible individual who thrives in dynamic and changing environments.
- Positive attitude and supportive, team-based approach towards the attainment of business goals.
- Ability to travel and work flexible hours and days.
- A desire to be a key player in a growing company.
- Competitive Compensation
- Extended Health and Dental Benefits
- Employee and Family Assistance Program
- Employee discounts on accommodations, dining and marina at our sister properties (Eldorado Marina, Four Points by Sheraton, Hampton Inn & Suites Kelowna Airport, and Home2Suites Fort St /John)
- An excellent work environment, with a focus on staff recognition and teambuilding
- Room for growth and development