Strategy Director (Dutch speaking)

• Define the true nature of a client problem (decreased loyalty, category or favourability decline, new entrants, changed purchase dynamics)
• Use research alongside business data to get to the core of the problem and bring new insight to the client brief.
• Systemically define business, marketing, comms objectives for all projects worked on and set KPIs upfront for how they will be measured against.
• Conduct SWOT analysis for client communications and their competitors and weave insight into the wider strategy

• Fluent moderating of qualitative research.
• Continuously applies behavioural economics principles and frameworks.
• Able to assess research findings at speed and find new knowledge and insights.
• Understands how to create and run a major research project.
• Can lead on differentiated workshop design and techniques.
• On top of the latest and most innovative research techniques and advocating their use.
• Spotting potential issues around research design and legislating for them.
• Ability to identify and discuss with client at a high level opportunities that will benefit from specialist data planning or Analytics i.e. Data driven Customer Profiling, Insight modelling, scenario Planning etc.

• Leads the creation of a new brand strategies across wider client business not just campaign/project.
• A strategy framework ninja who routinely uses them to shape brand strategies.
• Integrates on/offline business, experience and campaign elements as a matter of course into strategic thinking.
• Familiar with CRM, paid, owned, earned and loyalty strategies and principles.
• Champion of a strategic idea within the agency and with the client through their entire business
• Ability to oversee innovation workstreams

• Develops proactive briefs and inspires client and agency on their potential.
• Creates new models for the future of brand and comms.
• Ensures channel/technology/audience thinking is baked into every creative strategy.
• Can articulate how an idea can influence all elements of client business rather than just comms.

• Can structure and lead a winning pitch without support from others.
• Can hold Marketing Director level presentations.
• Consistently uses memorable structures and language to compel the audience in the presentations. A master of soundbites.
• Can develop and lead new strategy product offerings.
• A highly polished and compelling presenter in off the cuff and planned situations.

• Can develop detailed strategies for specific disciplines e.g. mobile, paid, influencer, content.
• Owns the development of how an idea can roadmap over three-five years.
• Can oversee the development of brand / social eco-systems and messaging framework
• Can oversee and challenge media agencies on plans paid and influencer activations

• Lead author on effectiveness papers and authors effectiveness case studies.
• Sets up projects for integrated evaluation from the start.
• Contributes to the creation of effectiveness studies.
• Intimately familiar with the different brand tracking studies and pros and cons of each.
• Consistently demonstrates effectiveness of campaigns outside of key metrics (influence on society etc).

• Fluent in Dutch, both verbal as well as in writing
• Fluent in English, both verbal as well as in writing
• Recent and relevant experience developing brand strategies for multi-national organisations across a range of sectors.
• Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
• Proven experience in driving big ideas through to tactical executions.
• Ability to work with and direct junior team members ensuring they are clear on the expectation of their role / specific task.
• Ability to interact with multiple stakeholders - junior to senior, knows how to educate and convince.
• Ability to be a champion for strategy within the wider business.

• Easy speaker, comfortable and convincing in client meetings
• Team leader
• Business and entrepreneurship mindset
• Organized and autonomous
• Strong analytic skills
• Hard and fast worker
• Constantly pushing the creative work, with a desire for excellence
• Social media enthusiast with an established understanding of the wider digital communications landscape
• Left and right brained: demonstrate creativity in data analysis and understanding

• A full-time job at one of the most creative and most award-winning professional network agencies
• The opportunity to work for A-brands that are highly visible
• Local, regional and global clients
• Part of WPP, Cannes Number 1 global holding network
• Attractive package and benefits
• Continuous trainings
• Career conversation and growing opportunities
• Energetic atmosphere
• Incredible rooftop
• Flexible office & home working policy

Ogilvy