Marketing Manager Digital, China

• As the Marketing Manager (digital), part of the marketing team of Barry Callebaut for Great China, play a key role in the digitalization transformation. This position will support the Marketing Head to drive demanded-generation marketing campaigns for China company business.

• This position will support the marketing head to drive demand-generation marketing campaigns for China company business.
• Enhance brand awareness and desirability through own digital platforms
• Lead social strategy landing to ensure an effective, efficient and innovative digital plan that fulfills different campaign objectives.
• Optimize the digital ecosystem to support brand sustainable growth and Omni channels business.
• Ensure owned media channels according to the brand management.
• Create and post-digital marketing content (articles, graphics and videos) or Livestream on all matrix digital platforms (such as WeChat, Red, Douyin, Weibo, etc.)
• Generate Leads in a digital way to effective business processes or create new business opportunities; Pick appropriate leads and make best practices to help business.
• Keep collaborating with the HQ brand and digital team to drive global digital projects.
• Keep good relationships with KOLs and work closely to keep our brand and products exposed.
• Keep monitoring the competitors' news and updating them on digital platforms.
• Be a social listener on both internal and external digital platforms.
• Other relevant digital issues.

• Bachelor's degree or above, majoring in Marketing or similar.
• A foodie with and strong motivation and enthusiasm for digital.
• In-depth knowledge of digital marketing analytics and provide insights for optimization.
• 3+ years or plus hands-on experience with current China matrix platforms.
• Strong communication and cross-function collaboration experience.
• Takes ownership and accountability.
• Fluent in written English.

Barry Callebaut